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Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks

Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks. Wi-Fi Business Development Summit October 2005. © 2005 Tatara Systems, Inc. All Rights Reserved. Tatara Is Gaining Mobile Convergence Market Leadership Through Continued Execution.

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Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks

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  1. Converged Mobile Services – Extending Content and Applications seamlessly across WLAN & 3G Networks Wi-Fi Business Development Summit October 2005 © 2005 Tatara Systems, Inc. All Rights Reserved

  2. Tatara Is Gaining Mobile Convergence Market Leadership Through Continued Execution • Focused exclusively on mobile convergence • Founded in 2001 and staffed by experienced team of communications veterans • Platform delivers services today with graceful transition to the future • Recognize that true convergence is more than just voice • Tier 1 investor partners • Fully funded to profitability • Performing with key customers • Close partnerships solving real business problems • Operational (7X24) and delivering services revenue today

  3. Performance Coverage Mobile Convergence Is Occurring In Stages 4G 3G 2.5G Network Convergence Wi-Fi 802.11 e/i/n WiMAX Wi-Fi 802.11 g/a Wi-Fi 802.11 Device Convergence Dual-mode Smartphones & Laptop Converged Devices Device Cost Handset & Laptop & Blackberry & Desktop Phones Performance Mobile Office Mobile Applications & Content Services Convergence Fixed Mobile Convergence 2005 2008 2007 2006

  4. Mobile Convergence Drivers Broadband Wireless Networks Converged Mobile Devices Mobile Applications & Content Mobile Convergence

  5. Established relationships/ installed base • Deep understanding of targeted market • Ability to differentiate and support solutions Channel to Market Key Provider Capabilities to Deliver Successful Mobile Offerings Web Players Traditional Brands • Mobilizing Content that is useful • Optimized based on network • Value added or exclusive vs. alternatives • Easy to access w/ connectivity Mobile Content & Apps Insurgents Value Add Services Ultimate Mobile Winners will deliver compelling and cost effective packages: connectivity, content or bundled • Services across a variety of devices • Feature consistency across platforms • Attractive pricing for multimode devices Availability of Devices Basic Connectivity Mobile Operators Remote Access Players • Ubiquitous coverage • High performance (low latency/ >200kbps) • Ability to support in real time Access to Robust Network(s) Wi-Fi Aggregators

  6. Mobile Network Operator:Mobile Office Expansion Improved Security & Ease of Use Fast & Reliable Connections Simple Consistent U/I Secure Auth Support & Diags Improved Customer Satisfaction Basic Mobile Professional or “Prosumer” Package Coverage Expansion International Hotels/ Airports/etc. Additional Footprint Planes Expand Coverage + Handset Enable Services Laptop/PDA 3G data card Embedded Wi-Fi Mobile Connect App “New” services $ Offer Content via Datacards Thick vs. Thin Delivery Options & LBS Converged Mobile Messaging Limited Wi-Fi Roaming Based on performance or commercial or Enterprise Mobility FMC • Branded services expansion • Differentiated services/ Rapid ROI • Logical addition to core mobile offering • Leverages 3rd party business relationships Extend Reach of Services MNO or MVNO with Tier 1 MNO relationship can offer true FMC Choice of who controls identity to deliver seamless services & user experience Independent of network or location

  7. Web/ Established/ Insurgent Content & Applications Providers Racing To “Mobilize” Improved Security & Ease of Use Fast & Reliable Connections Simple Consistent U/I Secure Auth Support & Diags Differentiate & Productize Offering Voice Package Example Branded Expansion Bundled Wi-Fi Access Included with Skype Out Offering Application Enhanced Product New Revenue + Mobile Device Embedded Wi-Fi Any Broadband Connection Broaden Markets New Services Content Beyond Voice Expand To Non-PC Devices • Branded services expansion • Differentiated services/ Rapid ROI • Logical addition to core VoIP offering • Leverages 3rd party business relationships • Stake leadership claim in emerging mobile market Over 3G

  8. Broad Coverage In buildings/ planes/ international Best cost routing options Public & Private networks Easy To Use Single branded experience No configuration/ NAT/ Firewall issues Seamless applications across networks Reliable and fast connections High Security Proven authentication mechanisms Protection of credentials and data Integration with legacy authentication, billing, accounting and customer care systems End User Attributes Of A Superior Offering Compelling Services • Handset features to laptop data card (i.e. Content, converged mobile messaging) • Intelligent decisions: thin vs. thick delivery options, QoS • Enable location based services & content Presence Management • Single identity across network of choice • Select identity across multiple devices (i.e. 3G data card & handset) • Managed identity could be 3G or other Real-time Operations & Support • Issues resolved via single call to home carrier • Single bill • Real-time network and device information Content : Opportunities to differentiate beyond basic connectivity

  9. OSS/BSS Systems IP Apps & Content SIP ( IMS Core) Packet Core Mobile Connectivity And Presence Management Across Access Networks Cellular Wireless WAN Home Office 3G Infrastructure WLAN Internet SOCC Remote Office Internet PSTN Service Provider Public Wi-Fi Hotspots Converged Mobile Services • Secure Tunnel to Device (SSL & IPsec) • Secure Authentication & Services Control • Presence & Identity Management • Extension of 3G & Enterprise Capabilities • Flexible Billing • Robust Visibility & Reporting • Content Delivery Headquarters Enterprise WLAN

  10. Secure, Fast, Integrated Access and Mobility Service Provider Media Gateway Content Servers Messaging Internet HLR ISP 2. Access Controller 6. (LDAP) Service Authorization 5. 4. 3. 1. Billing/ Mediation • DHCP; get IP address • Open SSL/IPSEC tunnel • Authenticate user • Authorize & Signaling for data service(s) • Data transfer • Accounting Accounting/ Reporting Data Transfer < 1 second Customer Care

  11. Expanding Existing Service Offerings By Extending Content and Services Mobile Carrier’s Core Network Mobile WAN Seamless “One Number” Services Across Networks Internet • Content & Services: • Any IP Network • Any Device • - One Phone Number Ethernet Wi-Fi WiMax Enables Carriers To Offer A Differentiated Service Providing Users Expanded Messaging Capabilities

  12. H L R A A A WAP Server Access to 3G Applications / Service Catalog over IP Get subscriber data Send APN 3 2 4 Establish PDP context Content transfer 5 6 GGSN Content transfer 1 “Content Services” Over IP 7 Content transfer • Example: Access to GPRS applications over Wi-Fi • Consistent User Experience • Leverage content relationships and existing WAP service catalog • e.g. Ringtones,WAP/Web applications, • QoS-aware content download (thick vs. thin based upon bearer)

  13. Location Services Games 3 4 5 6 2 1 1. SIM authentication 2. Service authorization 3. User requests content 4. Request session state information (identity, network, device, QoS, location, etc.) • 5. Update to Content Management system on session state • If allowed, start content • Not allowed, recommend alternatives 6. Secure delivery of services through NAT/Firewalls Key Content Delivery Challenges Content Provider XML Content Management Platform XML/SIP IPTV SSL/TLS/IPSec tunnel SIP/XML messages SS7 MAP LDAP OSS/ BSS HLR Voice

  14. Identity Presence Location Session Management Network Device QoS Service Preferences Intelligent Real-time Content Delivery Mechanism Real-Time Network/Session Information Video Download Inquiry Public Wi-Fi Hotspots Video streamed to subscriber Video not recommended; Option to view clip with location of network with sufficient bandwidth Two Users Request Streaming Video Content

  15. Thick/Thin Content Delivery Convergence Gateway Content Management Platform Content Location Establish network connection over 3G Tunnel over 3G Download narrowband content (e.g. ringtone) Request content by clicking on a link Query Bandwidth for user BearerInfo Request (user ID) BearerInfo Response (user ID, 3G/Wi-Fi/Failure) Query Bandwidth Response Send Notification “Wi-Fi network available. Use that for an enhanced experience” Present narrowband content link Establish network connection over Wi-Fi Tunnel over Wi-Fi Request content by clicking on a link Query Bandwidth for user BearerInfo Request (user ID) BearerInfo Response (user ID, 3G/Wi-Fi/Failure) Query Bandwidth Response User views streaming content Present wideband content link Display session statistics

  16. Real-time Connection Data Troubleshoot Problems Network Monitoring SLA Auditing Usage & Fraud Detection Business Analytics Reporting Performance Results Customer Usage Patterns Roaming/ Peering Data Categorize Users Top 10 Partner Hotspots with Wi-Fi Service Issues Time (sec) Real-time Customer Support And Marketing Data

  17. Tatara’s Mobile Services Convergence Platform Service Provider’s Central Office • Carrier grade centralized element • Highly scalable • Flexible with high performance • Tracks subscriber presence & location Tatara Subscriber Gateway Tatara Subscriber Gateway (TSG) GSM CDMA • Secure connection to “home” network • Low overhead for control traffic • Bearer for key applications (Voice/ SMS) • Valuable marketing & support data Services Operations Control Channel Cable UMTS EV-DO DSL Fiber to x Wi-Fi HSDPA • Tatara SDK or thin client • Offers users consistent and easy U/I • Branding opportunity for provider • Monitors sessions and performance Tatara Client Client Devices Tatara Service Manager Application Tatara Mobile Services SDK SDK

  18. Summary:Service/Content Delivery, What’s Needed? • Service Providers are positioned to deliver compelling and differentiated services.  • Service/content mobility between cellular and IP access networks and multiple device types (e.g., laptop, PDA) • Leverage existing networks and provide a graceful evolution to future architectures • Fast network detection • Reliable, fast, and secure network authentication • Service authentication • Integration with legacy authentication, billing, accounting and customer care systems • Secure delivery of content through NAT/firewalls • Real-time information on the network and device • Intelligent network decisions on content delivery (thick/thin, bandwidth, QoS)

  19. Contact Information

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