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3G Mobile Services in Japan

10th ATIE. 3G Mobile Services in Japan. Hideki Yagi Communications and Information network Association of Japan. Million subscribers. Number of mobile phone subscribers (86 mil.). 2001 Start of 3G service. 2000 First mobile phones with cameras. 1999

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3G Mobile Services in Japan

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  1. 10th ATIE 3G Mobile Services in Japan Hideki Yagi Communications and Information network Association of Japan

  2. Million subscribers Number of mobile phone subscribers (86 mil.) 2001 Start of 3G service 2000 First mobile phones with cameras 1999 Start of mobile internet access service Can connect with Internet (86%) Mobile phone with camera (75%) 3G (33%) (FY) Changes in the Number of Cellular Phone Subscribers Source: MIC

  3. i-mode success factors i-mode Business Model Outline of i-mode Contents Provider • Use of packet network enables inexpensive always-on access. • Use of Internet standards: TCP/IP and HTML subset • Attractive handsets. • Build a WIN-WIN relationship with content providers. Information Charges Commission fee (9% of Information charges) Information Information Charges i-mode users NTT DoCoMo Packet Communications Charges

  4. Roll out of 3G Commercial Services : Launch of Commercial Service Oct Apr Dec Dec May Introductory Service

  5. Classified Subscribers of Cellular Phone as of Feb 2005 (Millions) ( ): Compared with End of Dec. 2004

  6. Improvement of 3G Handsets Performance Price: in the case of the migration from the model in use

  7. Enriched Handset Lineup (1): FOMA 901i Series The Basic features of FOMA 901i handsets have been upgraded! SH901iC 3D sound X 3D graphics Realistic audio-visual effects when using i-appli D901i Expanded files size Larger file size to store ring tones, “check-motion” video clips and i-mode mail attachment files F901iC Enhanced multimedia capability Notifies incoming mail with “chaku-motion” video clips, upgraded FlashTM functionality P901i Enhanced security Security scan (anti-virus function), FeliCa remote lock N901iC Convenient features Menu screen (customized icons), Mail (chat mail), Installed music player in all models

  8. Enriched Handset Lineup: Dual-mode FOMA+W-LAN handset • Allows businesses to create a complete IP-based corporate communication network. • Provides seamless voice and data access from both inside and outside office.

  9. [Outdoor] POP coverage (%) [Indoor] No. of systems 100 5,000 99.9 99 No. of BTSs Approx. 17,300 Nationwide service launch 2002/4 91 No. of BTSs Approx. 14,900 80 4,000 3,800 Outdoor (Pop. Coverage: %) FY2004 2H +1,500 (forecast) 60 3,000 60 2,800 Metropolitan area service launch 2001/10 2,300 40 FY2004 1H +630 2,000 2,000 1,670 Indoor (No. of systems) 22 20 1,000 150 70 0 0 40 2002/3 2006/3E 2003/3 2004/3 12 2005/3E FOMA Coverage Expansion • Outdoor population coverage reached 99.9%. • Aggressively rolled out IMCS indoor systems in FY2004. • -FY2003: 1501,670 systems (Up 1,520) - FY2004 (planned):1,6703,800 systems (Up 2,130) • -FY2004 1H: 1,670 2,300 systems (Up 630) - FY2004 2H (Planned): 2,300  3,800 systems (Up 1,500)

  10. Achievement of NTT DoCoMo Billions of US$

  11. 97.9 97.9 94.5 94.5 77.4 77.4 73.7 73.7 75.1 75.1 69.6 69.6 2.5G+3G 2.5G+3G 3G 3G 2.5G+3G 2.5G+3G 3G 3G 2.5G+3G 2.5G+3G 3G 3G 2.5G+3G 2.5G+3G ARPU/MOU of NTT DoCoMo (Apr.-Dec.) (Apr.-Dec)

  12. Linkage with Brick-and-Motor Businesses: Mobile Wallet Service Released new FOMA models Released FOMA model Released mova model

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