Listed and traded on the Indonesia Stock Exchange STOCK CODE: MNCN. www.mncgroup.com. PT Media Nusantara Citra Tbk. Corporate Update June 2013. Disclaimer.
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Listed and traded on the Indonesia Stock Exchange STOCK CODE: MNCN www.mncgroup.com PT Media Nusantara Citra Tbk. Corporate UpdateJune2013
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www.mncgroup.com Section 1 Indonesia’s Media Industry Update Section 2 Table of Content MNC Update Section 3 Financial Update MNC
www.mncgroup.com Section1 Indonesia’s Media Industry Update
Macro drivers support industry growth Population (2012) A Young Population : 80% - Below 50yr What are the macro drivers? Millions A large & young population 200mn people below age of 50 A rising middle class Strong economic growth driven by domestic consumption 36mn TV household Only 4% of population has university degrees Indonesians prefer to watch TV than to read, watching 5 hours of TV per day. Source: Indonesia Bureau of Statistics 2012 Source: MPA 2011 Completed Education Level Monthly Household Expenditure (Rp1,000) Source: Indonesia Bureau of Statistics 2012 Source: Nielsen Media Research
Indonesia’s ad spend growth highest in region Media Partners Asia forecasts net ad spend growth of 15.8% in 2013 Growth is among the highest in the region Indonesia’s ad spend is growing from a small base; we expect growth to be sustainable Asia Pacific Net Adspend (2011 – 2013F) Asia Pacific Net Adspend Growth (2011-2013F) In USD billion Source: Media Partners Asia 2012
Well Positioned in a Conducive Growth Environment Net adspend as % of GDP is the lowest in the region indicating solid growth potential The price for a 30 seconds prime time spot is cheap compare to other ASEAN countries Net Adspend as a Percentage of GDP (2011) Price of 30 seconds prime time spot in the region In USD/spot Source: Media Partners Asia 2012
Industry Dynamics Prime time advertising slots are limited; strong demand for advertising Local brands have been aggressive in advertising to compete with multi national companies We expect automotive and financial companies to increase TV advertising budget Limited supply: Only 10 FTA TV stations Demand (More brands advertising on TV) Source: Nielsen Prime time all demographic May 2013
Low Penetration Rates in Key Segments Asia Pacific TV Penetration of Total Households (2010F-2014F) Newspaper Circulation in Indonesia Internet Household Penetration in Indonesia Millions Source: Media Partners Asia 2010 Source: Media Partners Asia 2010
Indonesia’s Media Advertising Market Share Given the infrastructure constraint, TV is the only medium to reach a mass audience. TV advertising is expected to maintain a dominant market share Online advertising to take market share from Newspaper and Magazine 2016F 2012 Source: Media Partners Asia 2012
www.mncgroup.com Section 2 MNC Update
The Largest Integrated Media Company in Indonesia Sindo Media Others Content Free-To-Air TV Local TV Network MNC Pictures Star Media Nusantara Radio Tabloid & Magazine Tabloid & Magazine MNCTV Global TV RCTI MNC Networks Newspaper MNC Channels National & Regional Radio News Portal Sindo Weekly More channels will be added Content llibrary contains more than 130,000 hours and increasing by more than 15,000 hours per year
Our 4 key growth drivers
Dominant TV Player in Indonesia MNC ad revenue growth outperforming the industry MNCTV is under earning VS competitors Opportunity for ad rate increases RCTI has consistently been the # 1 TV station in Indonesiasince its inception in 1989. RCTI, MNC TV and Global TV cumulatively control 40%audience shareduringprime time In 2012, our group experienced 22.0% advertising revenuegrowth,outperforming the industrygrowth rate of 15.5%, driven by RCTI and MNC TV Change in programming strategy paid off at MNC TV. Viewership ranking jumped to #2 in 2012 from #6 in 2011. We see considerable scope for increased advertising revenue at MNCTV as ad rates are still much lower compare to RCTI Focus is now to turnaround Global TV 2012 advertising revenue growth
Creating the best content is our top priority Content is King “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.” “Content is King” by Bill Gates in 1996 Content is the only way to capture audience share and monetize advertising dollars Indonesians love “Sinetrons” and we broadcast many of the top drama series We have licensed popular International programs such as Master Chef, Indonesia Idol and X Factor Exclusive programming with top Hollywood studios More than 120,000 hours of content library and increasing by more than 15,000 hours annually We also have 16 MNC branded Pay TV Channels. These channels are integral to our content strategy Primetime Nielsen TV stations ranking Source: Nielsen Monthly Prime Time All Demographic Audience Share
MNC’s TV Programs Dominate in all Genre Number of MNC’s Programs in the Top 20 for National FTA TVs (January to December 2012) All Programs 16/20 Housewives 14/20 Sports 16/20 Series 14/20 Talent Search 15/20 Animation 20/20 Source: Nielsen
MNC Drama Series occupied 6 out of 10 spots
Other Top Reality TV Series
The most comprehensive Pay TV Channels lineup We have the most comprehensive Pay TV channel lineup in Indonesia Our customers prefer local content Producing content in Bahasa Indonesia is our competitive advantage We generate subscription revenue and advertising revenue means it is the leader in its Pay TV category
Pay TV Channels to drive ad revenue for MNCN OPPORTUNITIES MNC Channels share of Pay TV audience in 1Q 2013 MNCN has produced and packaged 17 Pay TV channels exclusively for MNC Sky Vision. In return MNCN receives 100% ad revenue MNC Sports, MNC Entertainment, MNC News and MNC Business are # 1 ranked in their respective categories versus International peers MNC Food & Travel was recently launched. We will add 3 more channels: MNC Kids, MNC Home and MNC Wedding We expect MNC Channels to generate meaningful advertising revenue as subscribers grow Source : Nielsen TV Audience Measurement 1Q 2013 20
Strong Presence in Print Media Leading Radio Stations in Indonesia Strong Market Position withSuperior Content Capabilities (cont’d) In 5 years following the launch in 2005, Seputar Indonesia has become the 2nd largest newspaper in Jakarta and the 3rd largest in Indonesia The remaining 5 of the top 6 newspapers in Indonesia have been in circulation for more than 30 years on average Tabloids / magazines published by us are popular among readers Genie is the third largest tabloid by readership 36 radio stations in 4 different formats consistently ranked #1 or 2 in their respective genres / targeted audience Sindo Radio - #1 news station Radio Dangdut Indonesia - #2 station for middle / low income segments ARH Global - #1 choice amongst young listeners V Radio – female radio station Source: Nielsen Media Index, figures refer to circulation in Jakarta only Source: Nielsen Media Research