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Tangible Impact AOL Email ETab Success May, 2007

Tangible Impact AOL Email ETab Success May, 2007. ETab Objectives. Not Your Daughter’s Jeans wanted to efficiently and effectively reach a large audience of adult females to promote its Tummy Tuck Jeans product line.

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Tangible Impact AOL Email ETab Success May, 2007

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  1. Tangible Impact AOL Email ETab Success May, 2007

  2. ETab Objectives • Not Your Daughter’s Jeans wanted to efficiently and effectively reach a large audience of adult females to promote its Tummy Tuck Jeans product line. • The AOL email “ETab” was selected for a single-placement, one-day promotion, because it offered a powerful combination of reach and relevancy, in a highly-frequented environment. • Campaign objectives included Jean Club database registrations, sales from Nordstrom.com as well as sales at Nordstrom’s stores. • This was the first-ever rich media ETab to run on AOL Email. • The Tummy Tuck Jeans video-enabled ETab ran on April 26, 2007.

  3. ETab Creative CTA #1 links to personal testimonial video CTA #2 links to store locator CTA #3 links to Not Your Daughter’s Jeans website eTab Creative Video Play

  4. ETab Success Metrics • ETab CTR was 210% higher than the average ETab CTR. (This is the number of prospects that clicked on the “Tummy Tuck Jeans” ETab.) • CTA Clicks-to-ETab Clicks was 37% higher than the average. (This is the % of prospects that opened the Tummy Tuck Jeans page and clicked on at least 1 of 3 CTAs.) • CTA CTR-to-Impressions was 322% higher than the average. (This is the % of prospects who saw the ETab and clicked on at least 1 of 3 CTAs.)

  5. ETab Creative Contribution • Strong creative execution played a major role in this ETab success: • Video testimonial was instrumental in driving performance of the ETab. • Equally prominent retailer locator offered an alternative opportunity to engage the consumer. • Clean design allowed the ETab content and CTAs to “pop.” • Strong background color helped the ETab stand out from the blue page behind it - & the yellow ad beneath.

  6. tangibleimpact.com Office 614.792.3392 Mobile 614.296.4327 beth@tangibleimpact.com

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