Cross collaboration

1. IDN Back to the Future Event Chiang Mai, April 4-6, 2019 Cross collaboration

2. Table of contents • Our vision, our power • Take outs of InterDirect • Thought leadership across the world • What you can do right now! • What InterDirect can do for you

3. Our vision, our power

4. The power of our network InterDirect: “We are independent agencies but we are one. We are one because we are independent.” Pieter van den Busken 1

5. Our vision, our power We are independent agencies but we are one. We are one because we are independent. Pieter van den Busken

6. Our vision, our power What did Pieter mean by this? • To be globally strong as an independent agency you need a network. • If there are no financial or corporate relations there are no politics and there is no competition. • As independent agencies you need each other and therefore value each other. • And above all, we are like-minded because we think independent!

7. We are like-minded!

8. Take outs of InterDirect

9. Take outs of InterDirect The reasons to be part of InterDirect: • Increase knowledge • Amazing events with great inspirational speakers. • You can contact worldwide members that are thought leaders in a wide communication landscape. • A huge databank of award winning cases. • Increase business • You can offer expertises to other members in your country. Or other countries can ask you to help. • Ask help to pitch for amazing accounts. • Use other member clients to acquire leads.

10. Take outs of InterDirect The reasons to be part of InterDirect: • Get amazing friends • Something you did not expect and what you just got for fee within the membership.

11. We are like-minded! Great expertises Real friends

12. Thought leadership across the world

13. Thought leadership across the world We have countless specialists across the world. Some examples: • Norway: Performance marketing • Japan: Marketing automation • Sweden: Concepts and design • India: Loyalty and PHP development • The Netherlands: Communication strategy and creative concepts • Ireland: Customer Experience • ETC

14. Thought leadership across the world From France to wherever you can see

15. What you can do right now!

16. What you can do right now! 1. Internships

17. What you can do right now! Internships • Let your employees learn from the best. • Send 1 to 3 people to a member agency with a specialism you would like to be skilled in. • In a 1 to 3 day training at the location of the member agency your people learn about a specialism from the best! • Costs of travel, food and accommodation are for the member agencies who are there to learn.

18. What you can do right now! Example: Dutch agency performance training in Norway. Result: 2 years later Dutch agency has its own performance team of 3 people.

19. What you can do right now! 2. Get help from an member agency

20. What you can do right now! Knowledge – Get help from an member agency • If you need an expertise you do not have, hire the best. Your InterDirect colleagues. • Look into the list of specialisms and search for the discipline you need. • Ask you fellow member agency if they want to help out.

21. What you can do right now! Example: India helps out France by acquiring Jaguar with a loyalty system. Result: France won the assignment and built the loyalty website for Jaguar together with India.

22. What you can do right now! 3. Pandora

23. What you can do right now! Knowledge - Pandora • Would you believe it? A databank with over a 500 award-winning cases which you can see for free? It is there! • Do you need inspiration, knowledge about an industry or do you just need a great idea? Go and see Pandora and log in: https://www.interdirectnetwork.com/idn-pandora/ • Logins and passwords available at Central Coordination.

24. What you can do right now! Example: If you need cool cases from a specific country, category or industry, you can search for it. Result: Find over 500 cases from the last 10 years. You can also search on IDN award-winning cases.

25. What InterDirect can do for you

26. What InterDirect can do for you Okay… this sounds amazing, doesn’t it? And we’ve got even more for you!

27. What InterDirect can do for you Who to partner with? We help you to find the right member agency to work with. If you want to have advice or if you do not know who to contact, we provide you with all the information we know about our members. Just e-mail us or give us a call. We’re there! We bring you in contact with the best.

28. What InterDirect can do for you You can invoice InterDirect Sometimes financial transactions can be difficult between different continents or even between countries, due to rules, taxes and regulations. Therefore we make it easy for you. We will be in the middle of the payments. We have 7.5% levy on the invoice amount. And we will take care of everything.

29. My last thoughts: 1. Which agency do you want to work with? 2. From which agency do you want to learn?

30. FOR FURTHER INFORMATION PLEASE CONTACT OUR EVENTS TEAM InterDirect Network Central Coordination Centre 42-46 Siriului Str, 3rd Floor Bucharest, Romania Phone: +40 21 224 65 52 Fax: +40 21 224 65 52 Administrative & Financial Center P.O. Box 55, 1190 AB, Ouderkerk a/d Amstel, Netherlands Phone: +31 20 316 24 00 Arnout van den BuskenVice Chairman InterDirect Network Website: www.interdirectnetwork.com Email: cosmin@interdirectnetwork.com