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Geddy’s – Conquering Summer Sales

Geddy’s – Conquering Summer Sales. Team Name : SAMVYS 1st Round Room: 4009 Shankar Rajagopalan Gopalakrishnan Vaikuntam Manigandan Ramesh Surnaik Srivastava. Gopal V. Overview of the Presentation. Understanding the Dynamics Problem Statement Recommendations Other Opportunities

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Geddy’s – Conquering Summer Sales

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  1. Geddy’s – Conquering Summer Sales Team Name : SAMVYS 1st Round Room: 4009 Shankar Rajagopalan Gopalakrishnan Vaikuntam Manigandan Ramesh Surnaik Srivastava

  2. Gopal V. Overview of the Presentation • Understanding the Dynamics • Problem Statement • Recommendations • Other Opportunities • Road Ahead • Summary • Question and Answers

  3. Gopal V. Understanding the Dynamics • India as a market for ice-cream • Geddy’sa new player – new model

  4. Gopal V. Problem Statement Expansion ? Cost Efficiency ? Product Availability ? Capacity Utilization ?

  5. Surnaik S. Current Inventory Policy

  6. Surnaik S. Recommendation • Increase order frequency: 2/week during peak demand • Sales not affected by store capacity • Maintain service level • Expected profits: Rs. 6.1 M

  7. Surnaik S. Comparing Policies Current Proposed

  8. Surnaik S. Other Opportunities • Do away with single vendor policy • Supplier credit • Target Youth using off season promotion • Ice – cream boutiques • A place to socialize • Complimentary products • Premium brand Image

  9. Gopal V. Road Ahead

  10. SAMVYS Thank You ! Questions and Answers

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