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Statistics are amazing, thought provoking and easy to remember. These 21 sales stats may not shape your sales strategy but will give you an insight into how salespeople approach their roles. And let's face it... Who doesn't enjoy a good stat!
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21 CAPTIVATING SALES STATS (N0. 16 IS A REAL EYE OPENER)
#1 IF YOU FOLLOW UP A WEB LEAD WITHIN 5 MINUTES, YOU’RE 9 TIMES MORE LIKELY TO CONVERT THEM. source: insidesales.com
#2 BUYERS ARE BETWEEN 60% TO 90% FINISHED WITH THE BUYING PROCESS BEFORE THEY ENGAGE WITH SALES. source: JON MILLER: THE PATH TO A KILLER MARKETING STRATEGY
#3 THURSDAY IS THE BEST DAY TO PROSPECT... source: insidesales.com
#3 THURSDAY IS THE BEST DAY TO PROSPECT... TUESDAY IS THE WORST! source: insidesales.com
#4 INSIDE SALES IS GROWING 300% FASTER THAN OUTSIDE SALES. source: DAVE ELKINGTON: INSIDE SALES MARKET UPDATE
#5 TOP SALESPEOPLE OUTPERFORM AVERAGE ONES BY 2:1 AND LOW PERFORMERS BY 10:1. source: SALESFORCE.COM
#6 ONLY 5% OF B2B SALES TEAMS CONSIDER SOCIAL MEDIA AN EFFECTIVE LEAD GENERATION TOOL... source: KEN KROGUE: TOP LEAD GENERATION METHODOLOGIES FOR 2013, INSIDEVIEW
#6 ONLY 5% OF B2B SALES TEAMS CONSIDER SOCIAL MEDIA AN EFFECTIVE LEAD GENERATION TOOL... DESPITE 94% OF PROSPECTS BEING ACTIVE ON SOCIAL MEDIA. source: KEN KROGUE: TOP LEAD GENERATION METHODOLOGIES FOR 2013, InsideView
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#7 70% OF ALL PROJECTS YOUR PROSPECTS IMPLEMENT ARE UNBUDGETED. IF THEY CAN SEE A NEED, THEY’LL FIND THE MONEY. source: STEVE RICHARD: OBJECTION HANDLING 201
#8 ONLY 33% OF BUYERS TRUST BRANDS... source: JIM ROWLEY: THE ABCS OF SOCIAL SELLING
#8 ONLY 33% OF BUYERS TRUST BRANDS... BUT 92% TRUST RECOMMENDATIONS. source: JIM ROWLEY: THE ABCS OF SOCIAL SELLING
#9 THE AVERAGE COMPANY SPENDS $10,000 TO $15,000 HIRING A SALESPERSON AND ONLY $2,000 ON SALES TRAINING. source: TRISH BERTUZZI: EFFECTIVE ONBOARDING: THE FOUNDATION OF SUCCESS
#10 INSIDE SALES REPS SPEND ABOUT 1/4 OF THEIR TIME GENERATING LEADS AND DOING RESEARCH. source: BARRY TRAILER: CASUAL COACHING CAUSES CRUMMY COMMISSIONS
#11 74% OF SALES TEAMS SUFFER FROM POOR CRM ADOPTION. source: JAMES ROGERS: IMPROVING SALES IN A BRAVE NEW WORLD
#12 ONLY 13% OF CUSTOMERS BELIEVE A SALESPERSON CAN UNDERSTAND THEIR REQUIREMENTS. source: JOSIANE FEIGONINSIDE SALES TO OVERTAKE FIELD SALES: ARE YOU READY?
#13 80% OF SALES require 5 follow up calls after the meeting... source: SIRIUS DECISIONS
#13 80% OF SALES require 5 follow up calls after the meeting... but the average salesperson gives up after just 2. source: SIRIUS DECISIONS
#14 THE EARLY BIRD GETS THE WORM. 50% OF SALES GO TO THE FIRST SALESPERSON TO CONTACT THE PROSPECT. source: INSIDESALES.COM
#15 AVERAGE COST OF CUSTOMER CONTACT: TELEPHONE CALLS: $33.11 FIELD SALES CALLS: $276.48 source: SALESFORCE.COM
#16 AN AVERAGE COMPANY LOSES BETWEEN 10% AND 30% OF ITS CUSTOMERS EACH YEAR. source: SALESFORCE.COM
#17 IT’S 6 TO 7 TIMES CHEAPER TO SAVE AN EXISTING CUSTOMER THAN TO AQUIRE A NEW ONE. source: SPOKEN.COM
#18 ONLY 2% OF COLD CALLS RESULT IN AN APPOINTMENT. source: LEAPJOB.COM
#19 44% of salespeople give up after 1 follow up call. source: themarketingdonut.co.uk
#20 80% OF CALLS WITH A REFERRAL LEAD TO A MEETING. source: IKO-SYSTEM.COM
AND FINALLY 91% of CUSTOMERS SAY THEY’D GIVE A REFERRAL... source: DALE CARNEGIE
AND FINALLY 91% of CUSTOMERS SAY THEY’D GIVE A REFERRAL... BUT ONLY 11% OF SALESPEOPLE ASK FOR ONE. source: DALE CARNEGIE
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