1 / 25

Utrecht Attractive and Accessible: Focus on the User

Explore Utrecht's innovative approach in combining mobility and public space to enhance user experience. Learn about the action plan, mobility management strategies, and how focusing on the user can transform urban spaces. Gain insights on user-oriented lessons and the importance of sustainability and happiness in city planning.

gmcginnis
Download Presentation

Utrecht Attractive and Accessible: Focus on the User

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht 1

  2. Content Why a new approach Utrecht Attractive and Accessbile Action plan “Focus on the User” Public space Mobility management Lessons learnt

  3. Why a new approach?

  4. Utrecht

  5. Municial Mobility Plan 2005;Air quality plan

  6. Absorption capacity

  7. Traffic engineering solutionvs user excperience

  8. Same road typesame car traffic numbers

  9. New approach:Mobility and urban space planUtrecht Attractive and Accessible

  10. Focus on quality = combiningmobility and public space Mobility Space Network structure Building programme Design Use and Maintenance

  11. User and public space choices translate into network choices

  12. But always with starting point:Focus on the user (main choice #1) Rebuild the city to stimulate the preferred behavior Customer made approach on Lifestyles (mobility management) and business preferences (logistics) Joint responsibility of city council, citizens and companies

  13. Action Plan “Focus on the User”Mobility Management and Public Space

  14. Focus on the user: Inspiration #1: freight transport

  15. Focus on the user: Inspiration #2: SEGMENT ww.reisstijltest.nl

  16. Mobility Management:client and choice oriented • User first, not the solution • Users decide, but choice has a “price” • Link to attitudes and beliefs • City supports users in smart choices www.reisstijltest.nl

  17. Mobility management:area based approach • Link to local issues, higher acceptance • Combined efforts, visible effect • Successes: business sites, schools

  18. Mobility Mamangement:User focus = positive Stimulate and reward • Positivemessages • Try-outs / pilots • Subsidies forgoodinitiatives

  19. Quality of Urban Spaces: pilots Designs that lead to: • Smarter mobility choices • Changed traffic behaviour • More place to “stay”

  20. Psychology

  21. Functional Ambiance

  22. Lessons (to be) learnt

  23. Lessons learnt from a user-oriented SUMP in Utrecht • Sustainability and accessibility vswellbeing and happiness • Way of working even more important • Learn to work with uncertainty • Don’t focus on bricks • Start SUMP with public space and mobility management

  24. End

More Related