How companies use Twitter

1. How companies use Twitter Starbucks vs. Popcap Games

2. Starbucks vs. Popcap Games

3. Starbucks Coffee • Starbucks uses Twitter to advertise their latest specials and events. • Starbucks have really been promoting their Frappacino and Happy Hour. • Fans can make comments and ask questions on Twitter and can expect to get a response. • They have a constant presence on Twitter, tweeting several times a day.

4. PopCap Games • PopCap Games uses Twitter to advertise sales on games and to promote events such as the “Show your Bejeweled Love” video contest. • They also answer questions and respond to tweets from fans. • They tweet every couple of days.

5. Starbucks Coffee PopCap Games • Starbucks Coffee has 878,602 followers. • They are following 82,389 people. • Tweet several times per day. • PopCap Games has15,531 followers. • They are following 5,013 people. • Tweet every couple of days Both companies use Twitter in much the same way, to advertise specials and events, and to promote featured products, but Starbucks has a much larger follower base and tweets much more often.

6. The great thing about this type of advertising on Twitter and other social networking sites is that it is interactive. • Customers feel like they are part of the business and they can ask questions and contribute ideas. • With the membership of social networking sites growing daily, this is a very effective, and inexpensive form of promoting one’s company. • It should not be relied upon too heavily though. While a company can reach huge masses of people through this form of advertising, in may lose others if it abandons the more traditional methods.