Top Twitter Guide - How To Use Twitter

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5. Introduction Twitter is one of the most high traffic websites in the world, and it can be extremely profitable for marketing purposes. It’s also very simple to use. You just sign up, complete your profile, and post messages. It’s basically as simple as sending email, right? Wrong! Sure, a five-year-old can learn to use Twitter in a few minutes, but not everyone can learn to use it correctly! The fact is the vast majority of people are using it all wrong. They’re making these huge mistakes than can turn out to be giant disasters in the long run, and can not only hurt your marketing efforts, they could actually hurt your reputation, too! In this guide, you’re going to learn about some of the most common mistakes people make on Twitter, and how you can avoid them. In fact, just avoiding these simple things can improve your marketing significantly and rapidly. So let’s begin. Top Twitter Disasters

6. Disaster #1 Tweeting Nothing But Marketing Perhaps the single most common mistake people make is Tweeting nothing but marketing messages over and over. After a while, people are probably going to tune you out. Unless your followers are extremely rabid for your products and have specifically signed up to hear about your new releases or special offers, they’re probably going to tire of you quickly if you inundate them with marketing constantly. Would you like to see your own feed clogged by dozens, perhaps hundreds, of marketing messages by the same person? Would you be ok if you kept missing important messages because someone else kept posting so much marketing that other stuff got lost? No? Well, neither would most people! Instead of posting continual marketing, break up the monotony by posting interesting, entertaining, or helpful posts, especially if they are related to your industry. But don’t make the mistake of posting totally irrelevant or controversial posts! This will likely only backfire. Top Twitter Disasters

7. Disaster #2 Posting Long Messages Many people think that because they can post a maximum of 140 characters, that they should get the most out of every post by getting as close to the character limit as possible, but people actually like and respond to shorter posts much better. Studies have repeatedly shown that posts under 100 characters actually get a much higher rate of engagement than longer posts. Not only that, but when you keep your posts under 100 characters, it leaves room for your followers to share posts and use the @mention or retweet functions. Your posts should be short and to the point, with one or two relevant hashtags. Anything more than this and people aren’t as likely to read your tweet or engage with it. And, of course, with any type of social media, engagement is key. If your followers aren’t retweeting your posts or otherwise engaging, you’ll never get the type of viral reach you’re hoping for. Top Twitter Disasters

8. Disaster #3 Ignoring Mentions Twitter isn’t just a place to share cute stuff, it’s also an important platform for customer service. Surprisingly, a lot of customers are now using Twitter to contact companies instead of email, because they feel it’s more likely a company will respond to a public request. Additionally, it’s often easier to contact someone on Twitter than it is to pick up the phone or search for an email or contact form. You should check your account to see who "mentions" you a few times each day to make sure you aren’t missing important messages. It could look very bad on you and your company if you ignore messages. Additionally, responding directly to customers will help build loyalty. Not only will those customers be more likely to purchase from you in the future, but they will also be more likely to recommend you to others. I’m sure you’ve heard how important word-of-mouth marketing is. It’s a little principle called “social proof”, and it can be incredibly powerful. People are much more likely to purchase something if they’ve heard about it from a trusted friend or family member, so it’s extremely beneficial to be sure all of your customers are as loyal as possible. Make sure you check out who mentions you on Twitter, and then make sure that respond, respond, and respond! Top Twitter Disasters

9. Disaster #4 Being Redundant Have you ever seen someone you have followed on Twitter tweeting and re- tweeting the same message over and over, all day long? It can get pretty annoying, especially if you end up missing important messages because of it. This is a very common mistake that is typically made by people who are relatively new to Twitter and don’t really understand the platform yet. It’s not the worst thing you can do, but people will definitely start to tune you out after a while. Most people who do this, think it will help them get seen, because their post will be more likely to end up near the top of someone’s feed, but that’s really not true. All it will end up doing is upsetting your followers and making you look bad. If you really must keep tweeting about the same thing, at least vary your messages. Change the wording, or perhaps add something new. This will help the redundant seem a bit less so. For example, you could change up tweets like this: Love the new Sparkle Shine Dress? Post a pic of you in it and get entered to win a $50 gift certificate? bit.ly Let’s see a picture of you in the new Sparkle Shine Dress! You could win $50! Bit.ly We’re giving away a $50 gift certificate and it only takes a pic to enter! Bit.ly How’d you like $50 to spend on new shoes? Send us a pic at bit.ly These variations help distinguish your tweets from each other, and will help you gain more engagement because someone who doesn’t respond to one particular wording might respond to another. Get creative, try new things, and you may discover that not only are people paying more attention, but they’re also taking more action! Top Twitter Disasters

10. Disaster #5 Automation There is a growing movement for auto-tweeting, but this can end up with disastrous results. One company found this out first hand when they had a larger number of auto-tweets scheduled about an upcoming concert and the roof of the stage collapsed, causing fatalities. The company was still tweeting about buying tickets for the concert, which was already cancelled. They looked tasteless and borderline criminal. It was a disaster! Sure, this level of nightmare isn’t likely to happen to you, but you never know. What if you scheduled tweets about “a tsunami of deals” and a disastrous tidal wave hit a town and killed thousands right before your tweet went out? It would look like a callus joke in horribly bad taste and make your company look terrible. If you’re going to auto-tweet, be sure you keep abreast of current events and make sure no tactless tweets accidentally go out at the wrong time. Also, you might not want to tweet about individual products on an automated basis. Imagine tweeting about a product that had been sold out for weeks with the text “Now In Stock!” You’d have a lot of upset customers on your hands! Top Twitter Disasters

11. Disaster #6 Mistaken Identity If you manage multiple Twitter accounts, you may occasionally forget which account you’re logged into. This can have disastrous consequences if you’re somehow hiding your identity. If you want to see just how disastrous this kind of thing can be, you only need to look to a huge mistake made by one of the social media managers for the American Red Cross, who thought she was logged into her personal Twitter account, but to her horror discovered she was still logged into the official American Red Cross page. This was the nightmare Tweet heard ‘round the world: Fortunately, the Red Cross handled the situation like a boss. They quickly deleted the post and used a bit of levity to avoid any real damage to their organization. They tweeted: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.” Top Twitter Disasters

12. As a happy consequence, donations ended up temporarily spiking, but you can see that this could have been an embarrassing situation for all involved. This kind of thing could get people fired or cost a company major business! If you’re going to manage two or more accounts, get into the habit of checking the name on your account every single time you post so you can be certain you aren’t accidentally using the wrong account. Top Twitter Disasters

13. Disaster #7 Tweeting Too Much Tweeting too often is the kiss of death for any Twitter account, unless you have an extremely rabid following that hangs on your every word. Over-tweeting is one of the quickest ways to get people to un-follow you. This is true whether you’re tweeting about what you had for lunch, the latest breaking news, or even posts about contests and giveaways. People just don’t want to see sooooooo much content from one single person or company. Try to limit your tweets to a maximum of 8-10 per day, and do that only rarely. Four per day is plenty most of the time. This will help you reach people in different time zones around the world without being annoying. If you’d like to know when the most effective times are to tweet, keep an eye on your metrics as far as engagements such a retweets and when people mention you. Tweet at the times you regularly get the most engagements, to reach the bulk of your audience. Also, if you notice your account losing followers, you might be tweeting too much! Slow down and see if your rate of loss drops. Top Twitter Disasters

14. Disaster #8 Hashtag Insanity Have you ever seen a tweet where over half the message was nothing but one hashtag after the other? These tweets look something like this: Ready for #summer? Get a hot #swimsuit, #tankini, #bikini, #sarong or a great pair of #sandals or #sunglasses! Bit.ly This is annoying, looks terrible, and isn’t likely to accomplish much. You’re much better off separating this into focused posts by concentrating on each item in a separate post. You can spread this out over a day or two to keep from inundating your followers. Examples: Ready for #thebeach? Get your next super sexy #bikini at our huge Summer Sale Event! Bit.ly We’re having a huge Summer Sale Event on swimsuits! Get your next #tankini at up to 60% off! Bit.ly Need new #sandals for #summer? Check out our Summer Sale event! Bit.ly Top Twitter Disasters

15. Disaster #9 Follower Begging The last thing anyone wants to see is a total stranger begging to be followed. Begging is not only rude, it’s downright distasteful. It makes you look desperate, and definitely doesn’t inspire confidence in your product or service. Think about it. If you’re so desperate that you’re begging strangers to follow you, what does that say about you or your company? Does that sound like you’re a confident business owner who has a stellar reputation and a first-class product? To the average person, begging smacks of desperation. And people are usually desperate because they aren’t making any sales. And what is the biggest reason people don’t make sales? Because their product stinks! I’m not saying your product stinks, but that is what people are likely to think if you beg for followers. Instead of begging, you can send a polite message requesting a person follow you and give them a reason to do so. This might be exclusive promotions, giveaways, contests, coupons, etc. Or you could mention that you’d happily retweet their messages when they follow you. Top Twitter Disasters

16. Disaster #10 Too Much Retweeting Retweeting is a great tool, because you can use it to show off praise from customers or to call out a company or individual you’re happy with. But overused it can be a recipe for disaster. Not only could it harm your reputation if your randomly retweet the wrong person who later ends up to have a bad reputation or scams people, but if it is overdone your followers will start to tune you out as they would if you overused any type of posting method. Ideally, you want to ensure that each retweet reflects well upon you and your brand. Check the background of each person you intend to retweet, and use them sparingly. Save them for occasions when a tweet really stands out as worthy of a retweet. Top Twitter Disasters

17. Disaster #11 Controversy Unless you’re a brand that thrives on controversy, it’s never a good idea to post anything that might be controversial unless you’re really willing to lose a large chunk of your user base if they respond negatively to whatever you post. Sure, some brands can get away with being controversial. For example, many Chick-fil-A and Hobby Lobby customers have praised these two companies for standing up for their shared religious beliefs. It was a huge risk, but now many of their customer base, have become more loyal because of the decisions these companies have made. However, these companies have also discovered that a very large chunk of their future and potential market has decided to boycott them, and that their stance on certain issues will make it difficult for them to ever broaden their market reach. In PR, some people have said that no attention is bad attention, but in many cases this simply isn’t true. Controversy can be the kiss of death for a business, and it can be a PR nightmare. Be very careful about what you post. Think before you post and be sure you aren’t stirring up even the slightest hint of controversy. You definitely don’t want to offend your core customer base, and it’s easier than you think, to do so. Be careful! Top Twitter Disasters

18. Conclusion Twitter is a remarkable platform for marketing when it is used correctly, but most people tend to make at least a few of these common mistakes. This can lead to the platform being less effective than it could be, or even potentially causing more harm than good. In order to make the most of Twitter, it’s important to observe these warnings and avoid these potential mistakes, at all costs. To recap, the biggest mistakes are: Disaster #1 – Tweeting Nothing But Marketing Disaster #2 – Posting Long Messages Disaster #3 – Ignoring Mentions Disaster #4 – Being Redundant Disaster #5 – Automation Disaster #6 – Mistaken Identity Disaster #7 – Tweeting Too Much Disaster #8 – Hashtag Insanity Disaster #9 – Follower Begging Disaster #10 – Useless Tweeting Disaster #11 – Controversy If you can avoid these common mistakes and use Twitter the way it was intended, you’ll soon discover that it’s an effective marketing platform that is actually as effective as it is easy to use. Good luck with your Twitter campaigns! Top Twitter Disasters

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21. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Top Twitter Tools Daily 140 product hunt Product Hunt is a curation of the best new products, every day. Discover the latest mobile apps, websites, and technology products that everyone's talking about. === Audiense Audiense social marketing platform provides a range of solutions: Listening & Insights, Social Marketing, Social Advertising, Audience Management. === Twitonomy Twitonomy is a Twitter analytics application that helps its users get the most out of Twitter. === Top Twitter Disasters

22. Klear Klear is a social media analytics and intelligence platform that provides social data services for brands, agencies and enterprises. === Blue nod Bluenod is a simple way to find influencers with Twitter visualization. === Analytics twitter Twitter's analytics help you understand how the content you share on Twitter grows your business. === Social bearing Social bearing is a powerful Twitter analytics. Find, filter and sort tweets or handles by influence, engagement, sentiment, location and more === Apple itunes Apple iTunes is a software application for downloading, playing and managing audio and video files. The application also provides users with easy access to the iTunes Store. === Top Twitter Disasters

23. Beat strap BeatStrap makes it easier for teams to cover live events on Twitter. Using the web-based application, news organizations and brands can assign multiple correspondents to live blog breaking news events and sports matches as they happen, while still keeping the coverage cohesive and on-message. === Tweet chat TweetChat is where the world comes to chat. A Twitter chat platform which allows users to participate in real-time hashtag conversations, visit and share === Twubs - twitter chats Twubs is the best place to host and participate in Twitter Chats. === Tw chat TwChat is a platform that was designed to fix a very specific problem. Which Twitter is a great network, and chats are held their frequently, it isn't the most convenient method of communication. === Top Twitter Disasters

24. Nuzzel Nuzzel is the super-easy way to see news from your friends. We created Nuzzel to solve the problems of social overload. === Twipho Twipho is a Twitter tool that lets you know what is happening on Twitter right now through photos. It can find images from twitpic.com, img.ly and yfrog.com embedded into Tweets. === Digg deeper Digg Deeper, a new feature that shows you what links your friends are sharing on social networks in real-time. === Latest An automatic list of the 10 best links from Twitter right now. === Twurly Twurly is a free email service to keep track of the links being shared on Twitter. === Top Twitter Disasters

25. Filta If you're visiting a new city and want to get beers, or looking to hire someone for that awesome app you are building, you can quickly search and organize them using Filta. === Crowd fire app Crowd fire app is the best social media tool for online marketing. Use Crowdfire for publishing, social analytics and to grow your Instagram and Twitter === Manage flitter ManageFlitter provides a set of tools that allows Twitter users to effectively curate, prune and grow their Twitter account. === Tweepi Tweepi is a powerful tools to manage and grow their following on Twitter. === Does follow DoesFollow is a simple twitter app that will tell you if a particular user follows you or not. === Top Twitter Disasters

26. Commun it account session Commun.it is a robust relationship management tool for managing Twitter relationships and generating potential leads for your online business. Essentially, Commun.it helps you track all major interactions in your Twitter community so that you can nurture valuable relationships. === Twindr me CLEAN YOUR TWITTER FEED. SWIPE left to unfollow. That's it. === Tool set Tool set easily grows your Twitter followers. All the marketing tools you need to help grow your twitter account. === Link reaser Expand your audience on Twitter and discover the tweets from twittos who really matter to you === Like explorer Like Explorer is one such content marketing tracking tool that helps the user to find out how many people liked your content on social media channels. === Top Twitter Disasters

27. Tw Birthday Celebrate your Twitter birthday, find out when your friends were born on Twitter! === Bio is changed Bio is changed will send you an email when someone modifies his bio or profile picture on Twitter. It is also possible to receive daily or weekly reports about Twitter friends. === Happy cyborg Happy Cyborg is a web application that learns your personality and acts as you would on Twitter. ifttt If This Then That (IFTTT) offers a great set of automation “recipes”. These check a condition and make an action when that condition is completed - an example would be when you post a picture to Instagram, also post it to Twitter or Pinterest. === Moz cast MozCast is a weather report showing turbulence in the Google algorithm over the previous day. === Top Twitter Disasters

28. Save Publishing Save Publishing, is a free marketing tool that identifies snippets less than 140 characters to share on Twitter. === Zapier Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, MailChimp, and over 750 more. === Must be present Gauge your brand's social responsiveness in real-time and compare yourself against industry benchmarks. === Group tweet GroupTweet allows multiple contributors to update a single Twitter account === Storify Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. === Top Twitter Disasters

29. Tweet topic explorer Tweet Topic Explorer is a fun online tool that retrieves recent tweets and displays the most common words in those tweets. === Listen to twitter product hunt Listen to Twitter allows you to convert the sentiment of any topic into a unique musical melody in real-time. === Thunder clap product hunt Thunderclap - Amplify any message using social media. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. === Twitfay A growth hacking tool that schedules Twitter favorites or likes, unfavorites, retweets and generates auto followers with unprecedented ease. === Top Twitter Disasters

30. Co schedule click to tweet CoSchedule is a drag-and-drop editorial calendar for WordPress. It allows you to easily create tweetable content for your readers right from WordPress. Make it easy to share your content on Twitter, and grow your traffic. === Bedazzle Gordon product hunt With Bedazzle, you can write "rich text" on Twitter! Kinda, sorta, but not really. Faux rich text via unicode. Bedazzle is a Chrome extension which adds unicode transforming functions to your Tweet editor on twitter.com === Pull quote product hunt Pullquote makes it easy to tweet quotes and images, quotecast, and annotate and collect quotes. Activate your online reading! === Ctrlq ctrlQ.org is a single-purpose web site that finds RSS feeds based on any search terms you enter. It's handy for sites that seem built for following via feeds, but don't make their RSS address easy to find. === Top Twitter Disasters

31. Pork io product hunt It allows users to compose an entire tweetstorm which will be automatically sent out to all their followers. === Moz followerwonk Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics, find and connect with new influencers in your niche, use super-actionable visualizations to compare your social graph to others, and easily share your reports with the world === Tweriod Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. === Get nudge Nudge is a simple tool for community managers and customer service teams. Get organized, respond to Tweets, plan follow ups, and more—in seconds. Bookmarks Jazzy apps Twitter Bookmarks is an easy way to create bookmarks to your favorite things on Twitter. Jump straight to user profiles, tweets, lists, or searches directly in the official Twitter app. Also works with Tweetbot 3! Or you can quickly tweet inside the app. Top Twitter Disasters

32. === Follow fly Follow fly is a social media aggregator that brings in feeds from Twitter, Facebook, Instagram, YouTube, and Reddit AMAs === twitter feed Twitterfeed is one of the most popular tools people use to connect RSS feeds so that posts are automatically posted to multiple accounts. === tweepi Tweepi is a powerful tools to manage and grow their following on Twitter. === status brew Statusbrew helps you track your followers, followings, fans, mutual followback, non followers etc. === moz follower wonk Followerwonk helps you explore and grow your social graph. === Top Twitter Disasters

33. twi angulate Twiangulate is the leading tool for search, analytics and mapping of connections between Twitter friends and followers. === ads twitter Twitter Ads objective based campaigns are designed to help you achieve results that drive action and add value to your business. Create campaigns tailored for a variety of business goals, from driving website traffic to increasing brand awareness. === hashtagify hashtagify.me is a hashtag search/discovery engine. It's free and gives you some basic analytics data too. === Tweriod Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. === Top Twitter Disasters

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