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How do you make a label credible?

How do you make a label credible?. Green Feast 12 March, 2008. Labels and Sustainable Food. Labels also exist or are emerging in numerous other sectors Forest products Tourism Mining Aquarium fish Cotton and textiles Biofuels. What’s Behind a Credible Label?. A standard

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How do you make a label credible?

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  1. How do you make a label credible? Green Feast 12 March, 2008

  2. Labels and Sustainable Food • Labels also exist or are emerging in numerous other sectors • Forest products • Tourism • Mining • Aquarium fish • Cotton and textiles • Biofuels

  3. What’s Behind a Credible Label? • A standard • An multi-stakeholder organisation that is responsible for the standard • An open, transparent consultation process that defines what is in the standard • A 3rd party verification or certification scheme for proving conformity with the standard • A chain of custody programme • A monitoring and evaluation programme • A Certification or Trademark Policy that prevents misuse of the label

  4. Credibility Applies Throughout the Certification Process ...

  5. Supply Chain Accreditation Body Producer Buyer/ Manufacturer Label Standards Certifier Retailer Consumer … & Along the Implementation Chain stakeholders

  6. Legitimacy & Credibility of Voluntary Standards Standard Setting Process Verifiable Impacts Conformity Assessment No More Trade Restrictive than Necessary to fulfil Legitimate Objectives

  7. Clear objectives Internationally defined Locally adaptable Based on law (WTO) & best practice (ISO & ISEAL) Clear and consistent procedures Easily accessible Stakeholder owned Open and transparent processes Setting Standards: Elements of Good Practice Credible Standards

  8. Developed in 2004 (due for revision 2008) Builds on WTO TBT Agreement Annex 3 and ISO Guide 59. Additional requirements specific to social and environmental standards: Balanced stakeholder engagement. Open to all interested parties, including governments. Standards are made freely available. Compliance is an ISEAL Membership Requirement www.isealalliance.org/code Setting Standards: Codifying Good Practice ISEAL Code of Good Practice

  9. FAO Guidelines on Ecolabelling of Marine Fishery Products (2005) World Bank-WWF Alliance criteria for assessing forest certification schemes (2006) European Parliament resolution of 13 March 2007 on corporate social responsibility References to ISEAL Code of Good Practice “Compliance with the ISEAL Code of Good Practice gives a clear sign to both governments and industry that these initiatives are the leaders in the field, backed by credible standards and capable of delivering genuine social and environmental change.” Richard Howitt, MEP, Spokesperson for the European Parliament on Corporate Social Responsibility

  10. ISEAL Alliance Full Members in compliance with Code of Good Practice for Setting Social and Environmental Standards: International Federation of Organic Agriculture Movements Fairtrade Labelling Organizations (FLO) International Forest Stewardship Council Social Accountability International Rainforest Alliance Marine Aquarium Council Marine Stewardship Council

  11. Thank you Lucy Glover Communications Manager lucy@isealalliance.org www.isealalliance.org

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