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NMED 3850. Experimental Video Production. NMED 2030. Today’s Class… Guidelines for Installations: Maquettes. NMED 2030. Guidelines for Installations Those students opting to adapt a composition for Installation need to consider the function of the maquette
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NMED 3850 Experimental Video Production
NMED 2030 Today’s Class… Guidelines for Installations: Maquettes
NMED 2030 • Guidelines for Installations • Those students opting to adapt a composition for Installation need to consider the function of the maquette • A maquette (French word for scale model, sometimes referred to by the Italian name plastico) is a small scale model unfinished architectural work, a sculpture or installation. • It is used to visualize and test shapes and ideas without incurring the cost and effort of producing a full scale product. It is the analogue of the painter's sketch or filmmakers storyboard. • A maquette is used to show demonstrate how the finished work will fit in the proposed site. • Maquettes in progress can be at least as much sought after as completed works by highly regarded artists, showing the process of developing an idea.
NMED 2030 • Maquette is also a Project Proposal • When submitting video-based work to a gallery for a exhibition or when applying for funding three things are usually required: • A researched rationale /thesis for the project • Portfolio of video work to be features • A project plan for installation
NMED 2030 • Maquette is also a Project Proposal • The maquette functions as an architectural blueprint. DETAILS ARE IMPORTANT. • Research the feasibility of your plan • I.e. Do not propose video projection of work on clouds in the sky. Keep your feet on the ground with regard to feasibility of access to location, materials and cost • All these details will have to be outlined in your maquette
PROJECT PROPOSAL FOR MASTER OF FINE ARTS THESIS AT UNIVERSITY OF SANTA CRUZ DIGITAL ART & NEW MEDIA Visit http://danm.ucsc.edu/web/JamesKhazar/ClassPages/DANM212 as an example on how to present your installation Project Summary
NMED 2030 • Web-based Adaptations • Web-based adaptations will have to be functional. • Projects may be saved on a CD rather than being uploaded to a URL • The project must be able to opened and navigated in either Explorer or Mozilla • Provide a researched and written rationale and guide for navigation of the work. • Simplicity and/or clarity is important. • Refresh your memory on how video can be adapted on the web by visiting http://www.zoebeloff.com/influencing/
NMED 2030 • Whether you opt to adapt your single-channel work as an installation or a web-based work, strive to create a micro-narrative • Your rationale for exhibiting as an installation or as web-based work must work to give the video composition greater dimension. • Answer the question: What are you asking your audience to think, feel or consider by engaging with your composition in this specific context? • i.e. Installation required a physical engagement. Web-based work often creates a more intimate engagement with the work. • Create an environment in which to present your work.
NMED 2030 • Next Week • I will be conducting one-on-one in-depth critiques with students to discuss their fourth composition and their final assignment