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NMED 1000. Is the Medium the Message?. NMED 1000. Marshall McLuhan Marshall McLuhan was born in 1911 to Elsie, a traveling elocutionist, and Herbert, a salesman, and raised in Winnipeg. NMED 1000.
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NMED 1000 Is the Medium the Message?
NMED 1000 • Marshall McLuhan • Marshall McLuhan was born in 1911 to Elsie, a traveling elocutionist, and Herbert, a salesman, and raised in Winnipeg.
NMED 1000 • At the University in Manitoba, he was considered chatty and conservative; deeply religious, yet always ready to debate fundamental notions like evolution and creationism to the ground.
NMED 1000 • McLuhan is the theorist who coined the term “global village” and the phrase “the medium is the message”. • When he studied at Cambridge University he would later claim that James Joyce was the first to catalogue the effects of electric technology in his revolutionary novel Finnegan’s Wake. • http://www.salon.com/audio/2000/10/05/joyce1/
NMED 1000 In 1964 McLuhan catapulted to fame when he published, Understanding Media, a book that revolutionized viewing media as environments, rather than objects.
McLuhan is noted to have said: "My kind of study of communication is a study of transformations...of how people are transformed by the media they use." http://ubu.artmob.ca/sound/mcluhan_marshall/Mcluhan-Marshall_On_Speaking-Freely_4_JAN_1971.mp3 NMED 1000
NMED 1000 • Participation for Next Class: http://ubu.artmob.ca/sound/mcluhan_marshall/Mcluhan-Marshall_On_Speaking-Freely_4_JAN_1971.mp3
NMED 1000 • Lab Assignment • In preparation for your critical reviews, read and take notes on the articles handed out today. • Write down one idea presented in each article that caught your interest or attention to share and discuss in class.