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Online to Offline Engagement. Lola Elfman New Organizing Institute. The New Organizing Institute. The New Organizing Institute builds the practice of Engagement Organizing, and develops the leaders who are great at it. How we support organizers: * Trainings * Original Research
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Online to Offline Engagement Lola Elfman New Organizing Institute
The New Organizing Institute The New Organizing Institute builds the practice of Engagement Organizing, and develops the leaders who are great at it. How we support organizers: * Trainings * Original Research * Technology Development
Actions What do you want to do? • Recruit volunteers • Hold volunteer meetings • Build leadership teams • Fundraise • Collect / deliver petitions • Visit elected official’s office • Attract earned media • Organize a canvass or phone bank • Hold a rally
Actions What do you want to do? • Recruit volunteers • Hold volunteer meetings • Build leadership teams • Fundraise • Collect / deliver petitions • Visit elected official’s office • Attract earned media • Organize a canvass or phone bank • Hold a rally Offline Online
Engagement Campaigns Online to Offline Engagement Lola Elfman New Organizing Institute
Integrated Engagement Campaign Fundraising OnlinePresence Field/Organizing Communications
The Ladder of Engagement Go to Maine Phonebank Donate Engage with partner organization Sign a Petition
Step-By-Step Guide • Choose Your Goal • Create Your Ask • Provide Resources • Evaluate Your Progress • Share Your Success • Rinse and Repeat
1. Choose Your Goal • Is it timely and relevant to your supporters? • Is it a core part of your larger campaign narrative? • Will reaching your goal *actually* create change?
Moment Urgency Solution Ask 2. Create Your Ask
Moment 2. Create Your Ask
Moment Urgency 2. Create Your Ask
Moment Urgency Solution 2. Create Your Ask
Moment Urgency Solution Ask 2. Create Your Ask
3. Provide Resources • Create an online resource center for participants • Next steps • Data entry • FAQs • Flyers/pamphlets/posters • Graphics to share online • Make it easy • Let supporters connect with those they met offline
4. Evaluate Your Progress Monitor your initiatives and track the progress • Actual calls made • Doors knocked • Event turnout • Website/Blog Visits • Event sign-ups • Facebook Views • Retweets and hashtag use • Blog posts/ trackbacks • New Supporters • Volunteer recruitment
Step-By-Step Guide • Choose Your Goal • Create Your Ask • Provide Resources • Evaluate Your Progress • Share Your Success • Rinse and Repeat
Thank You! Lola Elfman lola@neworganizing.com @lalalola @neworganizing www.rootscamp.org