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Online to offline organizing

Online to offline organizing. Betsy Hoover Online Organizing Director Obama for America. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Betsy Hoover. Online Organizing Director . Obama for America.

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Online to offline organizing

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  1. Online to offline organizing Betsy Hoover Online Organizing Director Obama for America

  2. Introductions NOI On Demand You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Betsy Hoover Online Organizing Director Obama for America

  6. To think through how we take our engaged online audience and help them take offline action

  7. Ladder of Engagement • Relationship Based Ask • Steps on the ladder • Online vs Offline • Data • Online engagement tools

  8. Relationship based ask “It is our relationships that are our greatest strength.” – Kevin Puleo; Charleston, SC 2007

  9. The four c’s Connection Context Commitment Catapult

  10. Connection Establishing shared values, goals, and motivations • Story of Self • Shared memories • Common relationship

  11. Context

  12. Commitment

  13. Catapult

  14. Ladder of Engagement

  15. Level one

  16. Level Two

  17. Level Three

  18. Level Four

  19. Level Five

  20. Online vs offline What we do best online What we do best offline • Interest people in our work • Narrow our universe of potential volunteers • Give people the tools they need to execute • Communicate last minute information to a lot of people • Test people’s leadership skills • Build a relationship that keep people coming back • Train people to use the tools they have • Evaluate and learn from the situation Each program is infinitely better working with the other

  21. Data! Data is the connection between online and offline organizing… Yep. There. I said it.

  22. Data! Where do you keep it?

  23. Engagement tools Sign up forms Social Media Pictures! Email Voter Contact Tools Leaderboards Google Hangouts

  24. Questions?

  25. www.neworganizing.com/toolbox

  26. Interdependent Leadership (aka the Snowflake Model) How can I support? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

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