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Counter Tools Nonprofit

Counter Tools Nonprofit. Kurt M. Ribisl, PhD. Contributors. Funded in part by administrative supplement to core grant U48-DP001944. Funding: Competing interests:

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Counter Tools Nonprofit

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  1. Counter Tools Nonprofit Kurt M. Ribisl, PhD

  2. Contributors

  3. Funded in part by administrative supplement to core grant U48-DP001944 Funding: Competing interests: KM Ribisl, AE Myers and J Bailey receive pay as employees of Counter Tools, a nonprofit organization with a mission to distribute a store audit center and mapping tool, also possible inventor royalties from licensing fees paid to UNC Chapel Hill. Funded in part by grants #CA154281 and #CA154254 from the National Cancer Institute at the National Institutes of Health State of North Carolina:Alcohol Law Enforcement and Department of Health and Human Services

  4. Site usage continues to grow Cumulative Visits to CounterTobacco.org: August 1, 2011 to September 25, 2012 • > 30,000 page views • > 8,100 unique visits • > 4,400 unique visitors • 4.25 minutes avg.

  5. Social media • 275 Twitter followers, some of whom are from countries at right • Reaching >7,500 people/month on Facebook

  6. Photo Contest • Categories: • Best #Map or #Infographic • Stores near #Schools • Greatest #Youth appeal • #Funniest/most ironic • #Cheapest flavored little cigar/cigarillo • Best product or advertisement near #Candy • 73entries in Sept. 2012, from all over the U.S. as well as Japan, India and the Netherlands

  7. Grand Prize Winner

  8. Selected Category Winners

  9. Counter Tools helps prevent kids from ever getting hooked on tobacco. • Tobacco control experts • US leaders in retail environment research • Publish nationally on the issue Social Venture • Data collection, mapping, policy-testing • Roadmap & roadside assistance • To health departments & nonprofits Software & Consulting • Pass local and state-level policies • Prevent tobacco use initiation • Promote health Reduce Retail Exposure Help us with your guidance and network.

  10. Specialized nonprofits address core tobacco control areas. 1. Price/Excise Taxes 2. Clean Indoor Air 3. Quit Services 4. Media Campaigns 5. Retail Environment Counter Tools is the one-stop-shop for retail.

  11. Retail marketing causes kids to smoke. • Prompts initiation • Promotes daily consumption • Discourages quitting Henriksen et al (2010); Lovato et al (2011); Slater et al (2007); Wakefield et al (2008); Surgeon General (2012) Removing this threat is our mission.

  12. Retail marketing spend is increasing and makes up bulk of budget. Source: Since 2009: Power to create retail policy.

  13. Source: www.CounterTobacco.Org

  14. FLAVORED CIGARS 77.2% of stores in our NCI study sell flavored regular or little cigars

  15. Source: www.CounterTobacco.Org

  16. Source: www.CounterTobacco.Org

  17. Traditional policy change process is complicated, confusing, expensive. HOW? Rogers, 1995; Wallack, et al, 1993; Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T. Need for streamlined process & guidance.

  18. Operation Storefront • Original, 1st generation form • Created in California in 1994 (CTCP) • Focus on in-store advertising placement and exterior signage

  19. Beirut photo?

  20. Counter Tools offers web-based tools and technical assistance to guide the process. Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T.; Eischen, M; Zellers, L; Fedor, C.; Spegman, J. Value is retail results and resource savings.

  21. Team experience and research to date inform view of feasibility Experience Preparation 1° Research 40 years of tobacco control experience $250K grant funding 21 key informant interviews Conducted 3000 audits 6 months of beta testing (n=4) 5 NPO case studies Only retail methods review* 1 paying customer Industry analysis *Lee, JGL, et al, under review; Funding from NC DHHS & ALE; Customer is ALA-MN; 1° Research in Appendix. Research validates our value proposition.

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