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The Challenges & Opportunities of Engaging... Young People. Kate Evans & Helen Birkinshaw Greater Manchester Youth Network. Greater Manchester Youth Network (GMYN). Founded in 2007 Participate, Develop & Achieve Volunteering, Wellbeing & Enterprise Targeted Engagement
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The Challenges & Opportunities of Engaging...Young People Kate Evans & Helen Birkinshaw Greater Manchester Youth Network
Greater Manchester Youth Network (GMYN) • Founded in 2007 • Participate, Develop & Achieve • Volunteering, Wellbeing & Enterprise • Targeted Engagement • Universal offer – Business Partners • Infrastructure organisation – Network • Evolving & Growing
What to Expect... • Best Practice on engaging young people • Questions & Steps • Youth Councils & Boards • Assessing your organisation • Alternative engagement ideas • Over to you... Q & A
Questions... • WHY..? SAYS WHO..? • What is your motivation? • Desired outcomes & success indicators • Hidden agendas and ‘wouldn’t it be nice’ • Transparency • Shared values & joint commitment • Are you ready to value, respect & respond
Have you got support from the top..? What are they prepared to do to engage YP?
Initial Steps • Ask Young People – Consult • Lay the foundations... • Structure & positioning • Power, influence & authority • Investment & support • Accessibility – is your responsibility • Explore mutual benefit • Are you and the process YP friendly?
Youth Councils & Boards • Why the obsession..? • Inclusion or exclusion • Tokenistic or Young Person led • Information & Terminology • Start as you mean to go on... • Support & Training • Celebration & Recognition • Be Creative...
Your response... • Consider the wider context • Holistic/ cross cutting approach • Shift from process to vision & outcomes • Transitions & tailored projects • Investment... • Awareness – engagement – leadership – employment • External expertise & support
“Don’t just make young people the face of your organisation.” Young Person (Sept 2013)
Alternative Ways of Engagement Practice examples Kate Evans
Ways to engage YP in Cooperatives and Social Enterprise • Projects • Taster sessions/ A day in the life of... • Community events developed by YP • Talks – your experience of running a Cooperative • Interactive informal learning sessions/workshops • Business/enterprise skills • Placements or job progression
What’s Worked for GMYN YP create an event or product to benefit the wider community YP took responsibility for the success of their idea YP worked on team building YP learnt about corporate and social enterprise YP took part in practical workshops to learn about event planning, marketing and budgeting YP developed confidence through speaking in public
Engaging with mentors and students to deliver workshops to YP engaged on the project A workshop on what a Cooperative is Film nights on relevant subject s Followed by a trip to a Cooperative supermarket and a tour of the Rochdale Pioneer’s Museum Opportunity to complete an accredited Enterprise award Setting up a bank account and becoming a semi-constituted Cooperative Workshops on social and corporate enterprise Attending free entrepreneur events
Why did it work? • Flexibility • Engaged with hard to reach and disadvantaged young people – homeless young people, ethnic minorities, young women, unemployed... • Gave young people life skills & experiences • Young people were meaningfully engaged - it was not tokenistic! • Young people took ownership of their project ideas
Helen Birkinshaw Project Manager Greater Manchester Youth Network Helen.birkinshaw@gmyn.co.uk 0161 2743299