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Explore the importance of starting with a clear definition in evaluation tasks like developing initial descriptions, program theories, identifying unintended results, and using logic models. Learn more in AEA Coffee Break Webinars.
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DEFINE what is to be evaluated • Simon Hearn, ODI, London Part 2 of 8 AEA Coffee Break Webinars 2013
Why do we need to start with a clear definition? Source: Hobbies on a Budget / Flickr
1. Develop initial description
Thumbnail description Peak Experience Vision & Mission Aims & Objectives
2. Develop program theory or logic model
Outcomes chain showing possible alternative causal paths • Improved health • Improved vitamin C levels • Improved quercetin levels • Decreased Body Mass Index • Apples eaten (whole or juice) • Red apple skin eaten • Apples eaten instead of junk food snacks • Apples delivered to schools
3. Identify potential unintended or negative results Source: www.smarttoolkit.net
Negative program theory Key informant interviews Risk assessment Six Hats Thinking
Defining – Framing iteration DEFINE FRAME FRAME DEFINE DEFINE FRAME
http://betterevaluation.org/plan/define facebook.com/betterevaluation @bettereval Simon Hearn Research Fellow, ODI s.hearn@odi.org.uk