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Session05: PEST(EL) Analysis (continued)

Manning School of Business. Session05: PEST(EL) Analysis (continued). Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45. Today. Have purchased book and read chapter 3: sections 1 &2. Attendance

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Session05: PEST(EL) Analysis (continued)

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  1. Manning School of Business Session05:PEST(EL) Analysis (continued) Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45

  2. Today Have purchased book and read chapter 3: sections 1 &2 • Attendance • Discussion on PEST(EL) analysis of external environment (continued) • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) • Group decision - Pick two of the following: lectures, material discussion, group workshops • Remind everyone to buy case studies

  3. Strategic Management Process: Environmental Scanning Assumptions Constraints Truisms TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock

  4. PEST(EL) Analysis Technological • Regulations on technology transfer • Energy availability & cost • Natural resource availability • Transportation network • Skill level of workforce • Patent-trademark protection • Internet availability • Telecommunications infrastructure

  5. PEST(EL) Analysis Environmental and Legal • Social desire for “green” • Global warming issues • Environmental laws • Carbon footprint trading

  6. PEST(EL) Form • Brainstorm the relevant factors that apply to the market, using the form. • Identify the information that applies to these factors. • Draw conclusions from this information.

  7. Today • Attendance • Discussion on PEST(EL) analysis of external environment (continued) • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) • Group decision - Pick two of the following: lectures, material discussion, group workshops • Remind everyone to buy case studies

  8. PEST(EL) Form • Brainstorm the relevant factors that apply to the market, using the form. • Identify the information that applies to these factors. • Draw conclusions from this information.

  9. Today • Attendance • Discussion on PEST(EL) analysis of external environment (continued) • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) • Group decision - Pick two of the following: lectures, material discussion, group workshops • Remind everyone to buy case studies

  10. Group Workshop: Pick 2 • We do not have time to do all three of the elements in class: • Lecture or reading of the chapters to gain a basic understanding of the concepts. • Discussion of the concepts and how to apply them to the real world. • Group workshops to practice applying the concepts. • We have time to cover two of the three. • Which two do you want me to cover in class? • The third you will have to do on your own. • Discuss in your groups and then we’ll take a vote. Each company gets two votes.

  11. The three options: • Spoon Feed Approach: Lecture, Discussion, (Workshop) • Plus: easiest for you and me; conventional way of teaching • Minus: boring; will not get as much understanding out of the course; take home exam will be very difficult to do since it measures mastery • Mastery Approach: (Lecture), Discussion, Workshop • Plus: most interesting and informative for all; take home will be easier to do since have practiced implementing the tools and concepts • Minus: More work for me; you will have to read the textbook • Tools Approach: Lecture, (Discussion), Workshop • Plus: second easiest for me and you • Minus: will be a lot of confusion in the workshops; you will miss a lot of information and rules of thumb about real-world business

  12. Today • Attendance • Discussion on PEST(EL) analysis of external environment (continued) • Group workshop on #2 – PEST(EL) analysis of specialist eateries industry (DD, Starbucks, McD) • Group decision - Pick two of the following: lectures, material discussion, group workshops • Buy case studies • Read chapter 3: Section 3 on Porter 5 Forces

  13. Strategic Management – Spring 2013

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