Design Principles 3-Fold Brochure

1. Repetition • Robin William’s design principle is: repeat an aspect of the design throughout the entire piece. • Keep it consistent • Fonts • Type Face • Colors • Alignment • Pictures • Bullets and Numbering • Purpose is to unify and add visual interest. Contrast Most effective way to use contrast is for it to be very strong. Don’t be a wimp. Things to consider: Size Weight Structure Form Color Use different pictures, backgrounds, and drawings to show contrast. Design Principles 3-Fold Brochure Purpose is to unify and add visual interest. Direction Brittany Mader October 1, 2009

2. Alignment Proximity • Fonts • Serif • Example • San Serif • Example • Serif has feet at the edges of each letter. Font Families Flush Left Flush Right • Proximity is about: • Grouping related items together • It shows a relationship totthe items • Unrelated items need beseseparated Within alignment the four important elements are visual connections. Unity, try not to over use center, and justify. All writing should be directly underneath the headings. When there is a space between heading and the writing, it makes the writing seem like it is disconnected from it. My Flowers Marigold Pansy Woodbine Daisy My Flowers Marigold Pansy Woodbine Daisy • Font Rules: • Two fonts per page • One Serif • One San Serif • Font Rules: • Two fonts per page • One Serif • One San Serif