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Contrast. Fonts. Design Principles 3-Fold Brochure. Most effective way to use contrast is for it to be very strong. Don’t be a whimp . Things to consider: Size Weight Structure FORM Direction Color. Font Families Serif Example Sans Serif Example Other Example Font Rules
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Contrast Fonts Design Principles 3-Fold Brochure • Most effective way to use contrast is for it to be very strong. Don’t be a whimp. • Things to consider: • Size • Weight • Structure • FORM • Direction • Color • Font Families • Serif • Example • Sans Serif • Example • Other • Example • Font Rules • Two fonts per page • One Serif • One Sans Serif Use different pictures, backgrounds, and drawings to show contrast. Kayla Brost October 1, 2009
Repetition Alignment Proximity • Proximity is about: • Grouping Related items together • It shows a relationship to items • Unrelated items need to be separated • For instance: • Robin William’s design principle is: repeat an aspect of the design throughout the entire piece. • Keep it consistent. • Fonts • Type face • Colors • Alignment • Pictures • Bullets and Numbering • Purpose is to unify and add visual interest. Within alignment the four important elements are: visual connections, unity, try not to over use center, and justify. Flush Left Flush Right My Flowers Marigold Pansy Rue Woodbine Daisy Carnation Primrose Violets Pink My Flowers Marigold Pansy Rue Woodbine Daisy Carnation Primrose Violets Pink
