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The TNS-MSD advantage in Cambodia

The TNS-MSD advantage in Cambodia. Introduction. TNS, the global leader in Customized and Social Research is now fully operational in Cambodia. We work in partnership with MSD.

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The TNS-MSD advantage in Cambodia

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  1. The TNS-MSD advantage in Cambodia TNS / MSD Credentials

  2. Introduction • TNS, the global leader in Customized and Social Research is now fully operational in Cambodia. We work in partnership with MSD. • Market Strategy & Development (MSD), Cambodia’s premiere marketing and social research data collection agency since 2002. • TNS and MSD have partnered since 2002. • Eelco Dijkhuizen (General Manager TNS Cambodia) • Eng Peou (Managing Director MSD) • TNS Global website: www.tnsglobal.com

  3. The global leader in Customized & Social Research • A part of the WPP Group of Insight Companies - Kantar Cambodia is our 81st country 81 Countries 300+ Offices Over 25,000 employees

  4. Established in 2012 Active in Cambodia since 1997 100% foreign owned company 40 + full time staff 300 exclusive active field force Both qualitative and quantitative Interview over 20,000 Cambodians / year Sector expertise, research expertise TNS / MSD Cambodia – Fast Facts 2012

  5. Our fieldwork capacity & quality TNS / MSD Credentials

  6. The TNS / MSD Quality advantage  1 Size matters. It allows us to invest in expertise, proprietary business solutions and capacity. “Quality of insights”  2 We are a people industry therefore 5% of our annual budget goes into training “Quality of people”  3 High quality fieldwork delivered through trialed and tested field procedures. “Quality of data”

  7. Why MSD? • Full National coverage with offices nation-wide • Sampling expertise in Cambodia • Data entry and processing; integrated software logic checks • Field supervision at the local (regional) level in all locations • Supervisors with over five years of experience • 300 plus fully trained field force • Internal control system: • Two-tier field quality control system • Door-to-door and telephone back-checking by area supervisors • Training capacity including minority representatives.

  8. Fieldwork and Quality Control Standards • Back translation of questionnaire • Internal pilot test (interviewer check) • External pilot test (respondent comprehension) • 20% random quality control per interviewer • Observed interviews for on going skills upgrading • 100% questionnaire validation for data processing • ESOMAR International Code of Practice

  9. Our insights TNS / MSD Credentials

  10. Our expertise: Global practicesGlobal, Regional & Local experts at your disposal Innovation & Product Development Branding & Communication Retail & Shopper Stakeholder management Automotive Qualitative

  11. Our expertise: Advantage drivers Technology Marketing sciences Digital powered research Operations

  12. Issues we research • Conduct pricing studies • Evaluate new products • Segment your market    • To identify strengths and weaknesses and provide guidance on how to position these products to maximum effect • To determine the best pricing strategy for maximizing sales as well as • To understand the range of customer needs & determine the best way to allocate limited resources Test advertising & promotional campaigns Track marketing effectiveness & brand health Assess customer loyalty & satisfaction    Before and after to ensure their strategy is working and if it needs adjusting To determine if customer attitudes & behaviour have changed over time and have had the desired effect To identify those customers who are potentially uncommitted so the most effective strategy can be developed to retain or win new ones

  13. Cambodia Life • A syndicated lifestyle study focusing on: income / ownership / future ownership • TV Audience Measurement (TAM) & Adex • Shall engage advertising community to determine feasibility of developing a permanent continuous TV measurement system and planning software • Worldpanel • Potential to replicate consumer panel behavior panel in Cambodia to mimic the rest of Asia for FMCG categories • Mobile Life & Digital life • Syndicated studies presently run in 65 and 43 countries globally • Myanmar: Now open for business. What initiatives do we have coming up?

  14. Our focus is your business growth eelco.dijkhuizen@tnsglobal.com

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