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Communicators Conference

Communicators Conference. Cindy Orlandi, APR IABC/Detroit President-Elect. Introduction . IABC encourages quality and innovation in organizational communication. Today communicators will review what works best in providing plant and company news.

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Communicators Conference

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  1. Communicators Conference Cindy Orlandi, APR IABC/Detroit President-Elect Presentation by IABC/Detroit on July 17, 2002

  2. Introduction • IABC encourages quality and innovation in organizational communication. • Today communicators will review what works best in providing plant and company news. • We hope you’ll share what you’ve discovered from the people reading these publications at your locations. Presentation by IABC/Detroit on July 17, 2002

  3. Agenda and timeline • The 7 Cs of Good Communications – 20 • Focus group exercise - 10 • Writing exercise and breakout – 30 • Recap – 20 • Q and A -10 Presentation by IABC/Detroit on July 17, 2002

  4. 7 C’s to good Communications Write with your audience in mind. Ask yourself and a prospective reader if your writing meets these seven criteria: • Complete • Correct • Clear • Concise • Consistent • Coherent • Creative Presentation by IABC/Detroit on July 17, 2002

  5. Complete Communications Answer questions the reader is likely to have: • Who • What • Where • When • Why • How Presentation by IABC/Detroit on July 17, 2002

  6. Correct Communications Quote sources accurately Check spelling and grammar Presentation by IABC/Detroit on July 17, 2002

  7. Use simple words short sentences and paragraphs Use strong verbs and active voice Contrast: I was the recipient of one million dollars. I won $1 million! Clear Communications Presentation by IABC/Detroit on July 17, 2002

  8. Concise Communications Save words and time Presentation by IABC/Detroit on July 17, 2002

  9. Consistent Communications Follow the Associated Press (AP) Stylebook and company style Presentation by IABC/Detroit on July 17, 2002

  10. Coherent Communications Think structure and organization Presentation by IABC/Detroit on July 17, 2002

  11. Creative Communications Add interest to make your writing more memorable Presentation by IABC/Detroit on July 17, 2002

  12. Focus group exercise • Keep your audience in mind when writing. Do a mini-focus group by occasionally asking feedback from a typical reader prior to publication. • For example, if you show a story to someone they may help you uncover questions other readers also may have. • Take a few minutes to pair up with someone here who doesn’t work at your location and review one of the stories you’ve written recently. Presentation by IABC/Detroit on July 17, 2002

  13. Writing exercise • Take a few minutes to draft a new story for your publication. • For example, you might write a short story about a new product, program or process. • Then break into groups of 3-4 to take turns reading lead paragraphs aloud and getting feedback from group. Assign a spokesperson to report back to the full group and read one of your stories and give an example of how you worked together to improve it. Presentation by IABC/Detroit on July 17, 2002

  14. Summary • Communication always should begin with the audience in mind. • Remember the 7 Cs. • Consider IABC another resource. • Choose two or three of these ideas to bring back with you use in your publications. • I welcome your questions and feedback. Presentation by IABC/Detroit on July 17, 2002

  15. Where to Get More Information • AP Stylebook or www.missouri.edu/~jschool/missourian/style.htm, for a Band-Aid AP Stylebook from the Columbia Missourian Copy Desk Reference • www.bartleby.com for a free library of reference materials, including Columbia Encyclopedia and American Heritage Dictionary, thesauri and usage guides, etc. • www.dailygrammar.com if you want to refresh the grammar you learned in school. • www/aci-plus.com/tips/index.htm for seven more tips for more effective writing from Academic Consulting International. • www.iabc.com and www.iabcdetroit.com for resources and professional development programs Presentation by IABC/Detroit on July 17, 2002

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