Internal Communicators Elevator Pitch

1. Internal Communicators Elevator Pitch

2. Elevator Pitch General • 30 to 60 seconds long • Who you are • What you do Specific • What ‘pain’ you address • Specific examples • To elicit the response ‘Tell Me More!’ From http://marketingmotivator.net

3. MR ABE • M = Memorable • R = Relatable • A = Authentic • B = Believable • E = Engaging From http://marketingmotivator.net

4. MR ABE • M = Memorable Something must “stick” when you stop talking • R = Relatable You must connect to something that they care about • A = Authentic What you say must be true about you • B = Believable They must see it as plausible coming from you • E = Engaging It’s all about energy. Dial it up! From http://marketingmotivator.net

5. Internal Target Audiences • Senior managers • Mangers • Supervisors • Professionals (e.g. Engineers, Accountants etc) • HQ staff • Field staff • International staff • Collective bargaining employees • Salaried and hourly employees • Front line staff From “Corporate Conversations” by Shel Holtz

6. Who and What • “I’m Sarah. I work in the Internal Communications Team” ……

7. How we address their pain - a few examples….

8. CEO / COO / Board Members Sources of pain we can help address? • Financial performance • Shareholder value • Change management

9. CEO / COO / Board Members “…my role is to help our company achieve better financial results. We can do this on lots of ways, for example, aligning people to our brand and values and drawing a clear line of sight between jobs and business outcomes. Informed, motivated people deliver better business results and there’s research to prove it.” I’d really appreciate the opportunity to discuss ….” (Watson Wyatt’s research show that organisations with effective internal communications have a 19.4 % higher market premium)

10. HR Manager Sources of pain we can help address? • Retention • Engagement • Organisational health

11. HR Manager “…Internal Communications can really help build employee engagement and retention and thats a big part of my role. For example, we …. (Watson Wyatt’s)Research show(s) that firms communicating effectively are 4.5 times more likely to report high levels of employee engagement and 20% more likely to reportlower staff turnover than their peers I’d really appreciate the opportunity to talk some more and align our thinking….”

12. Line Managers / Supervisors Sources of pain we can help address? • Need ‘real time’ information to manage effectively • Information overload • Teams need the right information to do their jobs • Communications skills to help managers ‘manage’

13. Line Managers / Supervisors “…it’s my job is to help reduce information overload and confusion and to ensure that people have all the right information (and the right attitude) to do their jobs. It is also to make sure that you are fully informed and kept up to date so you can manage your teams effectively. I’d really appreciate the opportunity to discuss / hear your thoughts….”

14. How to Perfect the Elevator Pitch • Practice • Experiment • Use relevant examples • Ask for feedback • Be confident From http://marketingmotivator.net

15. Possible subjects for next meeting(s) • What IC achieves for your organisation • History of IC in each organisation • Why are we here • What we do and what we can do • How we measure • Key elements of a comms plan • Email management tips • Managing information overload • Communicating bad news • Communicating change • Crisis communication • Building a community feel • Comms tools, strengths and weaknesses • Marketing IC internally