Effective Legitimate Progressive

1. Effective Legitimate Progressive American Logistics Association A Modern Best Practice Trade Association 2009 DeCA Europe Heidelberg, Germany

2. Effective Legitimate Progressive American Logistics Association ALA Mission Our mission is to promote, protect and enhance the military resale and quality of life benefits on behalf of our members and the military community

3. Effective Legitimate Progressive American Logistics Association The Vital Few • Effectively represent the value proposition of military resale and the MWR contribution to quality of life • Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes. • Promote a positive public image of the military marketplace and association membership. • The foundation is the Government Relations Program…

4. Effective Legitimate Progressive American Logistics Association Association Impact • Member companies contribute $1.2 trillion to the economy • Member company products generate $16 Billion in sales for military resale • The military resale channel creates 30,000 jobs for American industry • The military resale and MWR programs provide $4 billion in products to patrons overseas • The military resale and MWR programs employ 120,00o individuals many who are family members • The system generates $500 million in earnings that directly contribute to quality of life

5. Effective Legitimate Progressive American Logistics Association 2009 Government Relations Program • Inform and educate members of congress and the administration about the value of the military resale benefits • Guard against initiatives with the potential to reduce the value of the resale benefits • Oppose privatization of the military resale system • Support process improvements that drive win/win/win outcomes • for members, trading partners and patrons. • Support supply chain initiatives that drive the lowest cost of • goods for the military resale system

6. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

7. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

8. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

9. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

10. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

11. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

12. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

13. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

14. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

15. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

16. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

17. Effective Legitimate Progressive American Logistics Association 2009 Congressional Caucus

18. Effective Legitimate Progressive American Logistics Association Current Association Initiatives • Full court press on base access • Web refresh in design (target roll out at National Convention) • New EB and ALA Business Resource (Multiview) • Association focus on efficient and effective meeting formats • DeCA 2010 Worldwide Store Directors Conference (Reno, NV) • Increased focus on the importance of the chapters and the • importance of a single ALA

19. Commissary Council Brief August 2009 DeCA Europe

20. DeCA / ALA Commissary Council Update ◊The Commissary Council is YOUR ALA representation to DeCA, on all matters within the Commissary system…get involved. ◊Our Mantra – “Issued Oriented . . . Solution Driven!” ◊The Council is comprised of 23 members from across all Industry forms: ► Manufacturers ► Distributors ► Brokers ► Media/Data Providers  The working Committees include another 48 Industry Reps working side-by-side with DeCA POCs to collaboratively move the benefit and the business forward.

21. American Logistics Association Effective Legitimate Progressive 2009 Commissary Council Randy Chandler David McMurtry Co-Chair: Pete Murphy CAT Bill Mehler Sheila Linn Consumer Trends Industry Trends Innovations Outreach Ops/Systems Gordon Jones Ron Ritchie Data Accuracy System Changes System Updates Virtual Com. VCM Automation Cat. Management Michelle Frost Randy Hardee Cat Reviews Training Standards – Templates Perishables Brad McMinn Joe Kovac Meat Produce Freeze/Chill Dairy Deli-Bakery Store Support Jay Hudson Steve Lamkin Vendor Stocking Execution Swell Allowance Category Resets Speed To Shelf Promotions Charlie Dowlen Paul Keating Club Packs Displays HBC Shippers Compliance New Items Co-Chair: Ainsley Everhart Co-Chair: Jim Herring Co-Chair: Tommie Draper

22. DeCA/Commissary Council 2009 Objectives Committee Primary Accomplishments CAT Team Marketing Consumer Outreach Coupon Books ‘09 Sheila Linn, David McMurtry and Russ Moffett briefed Mr. Sakowitz on CAT ’09 activity and the tremendous efforts were recognized. With DeCA direction, 2010 focus will be on Outreach, advertising efforts and electronic social media. Bill Mehler Sheila Linn Ops/Systems VCM Automation Global Data Synchronization Improve Replenishment Process Automate Key Business Processes Store Access Credentialing VCM Automation is a huge under taking in which resources have been dedicated from DeCA and Industry…currently DeCA has engaged “Black Belt Team” and “Lean Six Sigma” process to move initiative forward. Gordon Jones Ron Ritchie • Category Review Template – In final review stages to allow a standardized Industry approach and faster, more efficient category decisions. • Bragg test and reset executed…Sales analysis to follow. Category Management/ Plano-o-grams Ft. Bragg Test CAT Review – Standardized Template Club Pack Evolution Frost Michelle Randy Hardee

23. DeCA/Commissary Council 2009 Objectives Committee Primary Accomplishments Perishables Elevate Perishable Promotions Club Pack & Case Lot Promotions Industry Promotions & Cross- Merchandising Merchandising Investments • Continued push to elevate Perishable merchandising…currently working joint Industry End Cap test for Chill/Frozen. • Continued push for broader Committeerepresentation in Meat, Deli and Produce. Brad McMinn Joe Kovac Store Support Vendors Stocking Execution Resets Swell Allowance Emphasize current policies and develop process to execute store resets quicker. Steve Lamkin Jay Hudson Mom’s Day Campaign Expanded HBC Promotions Club Packs Extended Pricing Periods (45-day) Multiples Promotions • Continued development and support of DeCA-themed events: • > Lil’ Heroes • > $6 Billion Sales Event (September) • Development and submission of Industry recommendations on DeCA Category Merchandising Matrix and Promotional Calendar for 2010. Charlie Dowlen Paul Keating