Smart Choices Everyday

2. Smart Choices Everyday • Smart Choices will include In studio and On location package options including the following: • Production • Pre and post production • Scripting • Filming • Talent • Talent fees • Filming and Exposure included • Media • Guaranteed tarps • 4 Week campaign on TVONE and TV2 • Online Options Content hosting/maintenance of a promotional website Bundled media packages across online video and display

3. Consumer Benefits Consumer centric messages from a trusted friend – the Shopping Reporter Saves me time Helps me buy better Helps me choose best options that suit my needs How to be a Smart Shopper in this recession

4. Marketer Benefits • Consumer centric messages to help sell my products • Reframe my product’s value proposition – without pulling the price lever • Halo of “Smart Choices Everyday” enhances my brand • Proven Format – consumer activation to gain sales and market share • Cost effective • 4 week turnaround • Flexible • Fixed Cost • One Stop Shop

5. Online Benefits • When consumers want to learn about a product they go online Online offers: • A deeper engagement with your product/brand • An opportunity to substantiate product messages • An opportunity to engage consumers with your promotions • A third party environment provides credibility

6. Smart Choices Everyday Website

7. Smart Choices Everyday Website • www.smartchoiceseveryday.co.nz: • Hosted on tvnz.co.nz – 1.3 Mill UBs each month* • Traffic generated by on air TVCs • Hosting and Maintenance of product content/promotions • Highly effective banner and online video advertising packages • Weekly shopping advice and tips *Based on May 2009 results

8. Package Detail

9. Peak Pack Structure

10. Off Peak Pack Structure

11. Online Pack Structure

12. Total Package Costs Please note: These figures do include the Tarp Fee and all production * Estimated ratecard value $169,000 ** Estimated ratecard value $191,500 # Estimated ratecard value $105,000 ## Estimated ratecard value $127,500

13. Key Points To Note Media • Packages illustrated are based on 30 sec durations • Tarp up weights, commercial durations and campaign periods will be priced on request • 100% of the package cost will contribute to a client’s TVNZ TOT however these packages do not attract terms of trade discounts • TVNZ will pay a $25 per TARP fee and a $10 CPM fee to the client’s media agency. The TARP and CPM fees will only be paid against guaranteed tarps/impressions. Talent • The package cost covers talent fees involving filming, and exposure for a 4 week period • Additional image rights for instore usage, appearances etc will be separately negotiated Production • The package covers production costs of filming in one location/TVNZ set • Additional requirements such as location fees, food stylists, animation, archive costs and secondary talent etc are an additional cost

14. Summary • Consumer centric messages to help sell my products Reframe my product’s value proposition – without pulling the price lever Halo of “Smart Choices Everyday” enhances my brand Proven Format – consumer activation to gain sales and market share Cost effective 4 week turnaround Fixed Cost One Stop Shop