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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants

HubSpot’s Partner Office Hours for Marketing Agencies & Consultants. w/ Patrick Shea VAR Marketing Manager @mpatrickshea. Hashtag # HubSpotHours. The UNDER THE HOOD Edition. Once you have learned how to ask relevant and appropriate questions… You have learned how to learn. “. ”.

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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants

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  1. HubSpot’s Partner Office Hours for Marketing Agencies & Consultants w/ Patrick Shea VAR Marketing Manager @mpatrickshea Hashtag #HubSpotHours

  2. The UNDER THE HOOD Edition

  3. Once you have learned how to ask relevant and appropriate questions… You have learned how to learn. “ ” Neil Postman & Charles Weingartner Teaching as a Subversive Activity

  4. TODAY’S AGENDA 1 • Introducing David Weinhaus 2 • HubSpotProduct Updates 3 • HubSpot Marketing Updates 4 • Inbound Marketing Assessment • Deep Dive

  5. 1 Introducing David Weinhaus

  6. DAVID WEINHAUS( @davidweinhaus ) Partner Account Manager

  7. 2 HubSpotProduct Updates

  8. NEW DASHBOARD

  9. 3 HubSpotMarketing Updates

  10. ALL NEW!! Science of Social Media W Dan Z.

  11. EMAIL TESTS Top 7 Tips eBook

  12. State of the Online Services Industry Close to 1,000 Resps!

  13. HUGS & IMS + VAR Day @ HUGS!

  14. 4 Inbound Marketing Assessment

  15. What is anInbound Marketing Assessment?

  16. Purpose of the Call Budget Authority Need Timing

  17. Determining Need & Timing Goals Plan Challenges Timing

  18. High Gain Questions • Goals • Where do you want the business in 12 months? • What metrics do you look at determine how well you are doing? • What would you consider a success in those metrics? • Why are these goals important for the business? • Challenges • Probe for • Getting Found • Conversion • ROI and Measurement • Why is it important to fix these? • What if you don’t? • If you fix these, would it really make much of an impact on the business? • Timing • Why now? Why not 3 months ago? • When do you the leads/customers/etc by? Why? • What happens if you don’t do this by then? • What is driving your timing? • Is there any seasonality in your business? • Plan • How are you currently generating new business? • How is it working? • What are you doing to fix your challenges? • Why not just do more of what you are doing?

  19. How Should an AgencyLeverage the IMA?

  20. At what stage of theAgency Sales Process Should the IMA be used?

  21. How do you position the Inbound Marketing Assessment?

  22. How does an IMA underscore 4 Core Services of Inbound Marketing?

  23. How do you incorporateHubSpot’s Software?

  24. Walk us through the Flow/Conversation

  25. How do you end this?Next Steps?

  26. Just like , we are “Funded by listeners like you…” Email comments, suggestions, grievances, etc. to: pshea@hubspot.com

  27. THANK YOU.

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