1 / 27

Social Networking

Social Networking. Student affairs marketing by Brianna Serrano. Overview. Why use social networking?. Outreach to students, alumni, staff, and faculty. Promote Events Promote organizations/groups Promote Resources Many people use it. Methods of Social networking. Facebook Brand Page

gram
Download Presentation

Social Networking

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Networking Student affairs marketing by Brianna Serrano

  2. Overview

  3. Why use social networking? • Outreach to students, alumni, staff, and faculty. • Promote Events • Promote organizations/groups • Promote Resources • Many people use it

  4. Methods of Social networking • Facebook • Brand Page • Advertisements • Surveys (events, activities, organizations, etc.) • Outreach • Group Pages (organizations, interns, etc.) • Twitter • Posts • Questions from clients (Direct Message and advertise with other organizations.) • Foursquare • Claim Spaces • Common Spaces advertisement

  5. Facebook-Brand Page • Create one for Center/Unit • Cannot Change name of Page (Only Twitter) • Questions • Create Polls about events. • EX: Are you coming to X event tonight? • EX: What resources do you use the most in the LGBTA SRC? • EX: What type of events would you want to see during Pride Week? • Page “Insights” • Gives information about demographics of active fans • Sex, Age, activity (dates), who shared, stories with most hits, location • Activity development

  6. Insights

  7. Facebook-Brand Page Con’t • Outreach • Outreach where your clients are • Students: THON, Student Activities, PRCC, Student Groups • Alumni: Alumni Groups, Penn State main page • Email Listservs to advertise Page • Contests, EX: “If we get 50 “Likes”=Pizza Party” • Publications: Post Preview article for OutRider

  8. Facebook-Brand Page Con’t • Brand Page vs. Friend Page • Only “Subscribers” can see the Friend Page posts. • Insights in Brand Page-What is/isn’t being liked • Advertising • Unlimited amount of Fans vs. 5,000 for Friend • Friend one=Only human, may be removed from Facebook • Shows to friends when people interact with Page-more advertising • EX: Betty Ann wrote on the Wall of the “LGBTA SRC” click “Like”

  9. Facebook-Group Pages/Advertising • Encourage Student Orgs to Create Groups • Volunteer for Events • Come to Events • Advertise for Events • Message all members

  10. Facebook-Group Pages/Advertising Con’t • Advertisements • $5/day, $0.30/click “Like” • The better performs, the cheaper ($0.30/click v. $0.10/click)-can remove if not performing • Pop-up ads on right side • Target Location-Zip code, key words, age, gender, Relationship status, attraction, education • Create ad-unique picture, unique catch line • Facebook will make suggestions/critique

  11. Facebook Ads

  12. Facebook ads con’t

  13. Facebook con’t

  14. Twitter • Posts • 140 Characters or less • Use Short URLs: Goo.gl • Includes Shortened URL (5 Characters) and QR Codes “.qr” • Direct Message people • Update groups affiliated with Center • Changeable Name

  15. Shorten URLs: Goo.gl

  16. QR Images

  17. Foursquare Claim Center, if one exists • Google: “Foursquare Brand Page” • Take control of Venue “Do you manage this venue? Claim here” • Create Brand Page • Add pictures, create posts as Center Tips • Leave tips at locations (campus, community, etc.) • Remind people about LGBTA SRC • EX: The LGBTA SRC loves X Sandwich at Joegies! • Events-”Create event and say “Having party at X”-will show on Twitter, Facebook if linked

  18. Foursquare Locations

  19. Foursquare Claim

  20. Managing social networking sites • Hoot Suite-Free • Schedule posts-specific times, days, dates • set up at beginning of week-do not need to have open • Crowd Booster-Free • Twitter • When people are most active (days, times) • ”How are my tweets doing?” • Past week specifications on each Tweet • When to post

  21. Hootsuite

  22. Crowd booster

  23. Best practices for Social Networking • Use Photos • Post Articles (will put up photos) • Blogs • Sync to Facebook and Twitter if has RSS feed • Peak Times of Activity • Manage Content • Delete inappropriate content • Use Management tool • At least Insights on Facebook

  24. The “DO NOTs” of social networking • Never Post Single Status • Make Unique (Picture, Question, Event, etc.) • Engage clients • No more than 10 posts/day • Once per hour is ideal • Do not post on “15s” and “45s” • Post Various Stories • Do not post same story more than twice • Post headlines at Peak times

  25. Costs of social networking • Time • Most time-creating pages, advertising pages • Managing Networks • 3 hours/week-beginning and end of week • Schedule posts • Money • Advertisements on Facebook • $5/day or 0.30/click-set your own price

  26. Thank you • The Washington Blade !

  27. Questions? • Brianna Serrano • 101 Boucke Building • (814) 863-1248 • bcs206@psu.edu

More Related