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Trends in Language Use in Children's Media: A Comparative Study of Care Bears Movies

This study examines the evolution of language use in children's media over the past 20 years, focusing on Ashley Case's "Do We Care-A-Lot?" series. Analyzing the level of violence in animated films and the tightening of censorship standards, this research compares the language in the first and last Care Bears movies. A new methodology involves compiling words from both films and surveying mothers to rate their acceptability for children aged 7 and younger. The outcomes will determine if language standards have improved over time and offer insights for future research in this area.

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Trends in Language Use in Children's Media: A Comparative Study of Care Bears Movies

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  1. Has Language In Media Become More Crude Over The Last 20 Years?

  2. So…Is This Trend Taking Hold In Children’s Media Also? YES! • It has been the target of many Studies.

  3. Ashley Case Do We Care-A-Lot? Do We Care-A-Lot?

  4. Side 1 • significantly higher amount of violence in animated films than in non-animated films • average of 7.86 violent incidents per hour

  5. Side 2 • G-rated = contains nothing in theme, language, nudity, sex, violence or other matters that would offend parents whose younger children view the motion picture • tightening of standards in the last two years

  6. Methodology… • Get a list • Compare it to the language used in 1st Care Bears movie and last Care Bears movie. BUT… • Lacking a list (from a reliable source) of unacceptable terms for children ages 7 and younger

  7. NEW Methodology! • Compile words from both movies in to a list • Give them to mothers of children age 7 and younger. • Compile the results

  8. Sample:

  9. Rating System • No problem: rating of 0 • Depends: rating of 1 • Not to be used: rating of 2 • Multiply rating by number of votes = points for each time word is found in script

  10. Possible Outcomes • 1st Care Bears movie has better language • Newest Care Bears movie has better language • No significant division

  11. Future Work • Include other Care Bear movies • Include other re-released children’s movies • Larger sample size • Etc.

  12. Questions?

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