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Bahan Final Exam Strategic Management

Bahan Final Exam Strategic Management. Firm’s Position that reflects its integrity at the OPERATIONS-LEVEL Case: Toyota Firm’s Position that reflects its integrity at the BUSINESS-LEVEL Case: Vuitton Firm’s Position that reflects its Integrity at the CORPORATE-LEVEL Case: BP

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Bahan Final Exam Strategic Management

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  1. Bahan Final Exam Strategic Management • Firm’s Position that reflects its integrity at the OPERATIONS-LEVEL • Case: Toyota • Firm’s Position that reflects its integrity at the BUSINESS-LEVEL • Case: Vuitton • Firm’s Position that reflects its Integrity at the CORPORATE-LEVEL • Case: BP • Firm’s Position that reflects its Integrity at the INTERNATIONAL-LEVEL • Case: GM Brankruptcy • Bringing a new Perspective in the company’s Strategic Planning Cycle • Case: Air Asia Indosat, Telkom

  2. Definisi Bisnis • Produk • Pembeli • Nilai Produk bagi Pembeli • Model Value Perusahaan (v.chain/network/shop) • Tuas-tuas Organisasi • Expresi Wewenang • Commanding • Shaping • Persuading • Inducing • Struktur Organisasi • Sistem Alokasi dan kendali

  3. POSISI PERUSAHAAN Posisi Perusahaan • Kemampuan terkini perusahaan dalam mempertahankan kesatuan diri (integritas)-nya di tengah-tengah Lingkungan Bisnis, pada: • Level Operasi • Level Bisnis • Level Korporat • Level Internasional

  4. OPERATIONAL LEVEL Resourcing System Supplier Our Organiz Buyer/ Customer • Kemampuanterkiniperusahaandalammempertahankankeutuhankesatuanhubunganproses-prosesintidirinyadenganprosesinti customer • Analisadariprosesinti (3 prosesinti) danKesesuaianStrategiOperasi: Ordo-1, 2 dan 3 (Hub P1-P2-P3) Product Development Process Demand Management Process Order Fulfillment Process Control Systems

  5. Model Resultan • Tuas-tuas: • Ekspresi Wewenang (EW) & PSL: Pemegang saham dan management baru. • Struktur Organisasi (S.O): Perampingan SO • Sistem Alokasi dan Kendali Sumber Daya (SA & KSD): Disesuaikan dgn keadaan • Market dan focus pada revenue generator • Definisi Business: • Produk: Produsen mobil global yang beroperasi mengandalkan 4 merek dengan jaringan di seluruh dunia. • Pembeli: American brand lovers • Nilai produk bagi pembeli: Status simbol produk dengan rasa Amerika • Posisi Perusahaan: • Level Internasional : Perusahaan otomotif Amerika yang berpengaruh terhadap sosial, budaya, tekhnolgy, politics and low. Isu Strategik: GM tetap sebagai global icon Inisatif

  6. Case Astra

  7. BUSINESS LEVEL • Kemampuanterkiniperusahaandalammempertahankankeutuhankesatuandirinyamelaluikeunggulanbersaing yang setinggi-tingginyaterhadap 5 kekuatanpersaingan: • Pesaing • Pembeli • Pemasok • Produksubstitusi • PendatangBaru dilingkunganbisnis Kelompok Stratejik Harga (tinggi – rendah) Focus Diff Ferrari, Porsche Mercedez, BMW, Lexus, …. Diff GM, Ford, Toyota, Daimler, Chrysler, …. OCL Focus Cost Timor, Proton Saga Produkygditawarkan

  8. CORPORATE LEVEL • Kemampuan terkini perusahaan dalam mempertahankan keutuhan kesatuan hubungan antara dirinya sebagai induk perusahaan dan perusahaan lain yang menjadi anak perusahaannya ditengah2 lingkungan bisnis

  9. INTERNATIONAL LEVEL • Kemampuanterkiniperusahaandalammempertahankankeutuhankesatuan ……………..yang berpengaruhterhadapsosial, budaya, teknologi, politikdanhukum • Segiekspansi • Exporting • licensing, • Franchising • Joint venture • Wholly owned subsidiaries • Kategoriproduk & services thd value chain & operasi • Global • Hybrid • Multidomestic

  10. Analisa Tuas-Tuas

  11. Analisa Posisi Perusahaan

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