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Social Networking & Gaming

Social Networking & Gaming. Market Sizing & Profiling. ‘Classic’ Gamers in the UK. Those playing games on dedicated gaming consoles, PCs and handhelds 30% increase over the past 4 years. Gaming markets in the UK. Classic Gamers 24.5m (43.8%). Gamers on mobile phones 5.3m (9.1%).

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Social Networking & Gaming

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  1. Social Networking & Gaming

  2. Market Sizing & Profiling

  3. ‘Classic’ Gamers in the UK • Those playing games on dedicated gaming consoles, PCs and handhelds • 30% increase over the past 4 years

  4. Gaming markets in the UK Classic Gamers 24.5m (43.8%) Gamers onmobile phones 5.3m (9.1%) Gamers onsocial networks 8.8m (15.1%)

  5. Gaming markets in the UK Classic Gamers Gamers onmobile phones Gamers onsocial networks 81% 19%

  6. Gamers are the same, whether ‘classic’ or ‘new’

  7. Gamers are the same, whether ‘traditional’ or ‘new’

  8. Gamers are the same, whether ‘traditional’ or ‘new’

  9. Game Profiling

  10. Game Profiling – FIFA Soccer

  11. Game Profiling – Wii Sports

  12. Game Profiling - FarmVille

  13. Game Profiling – Mafia Wars

  14. Game Profiling – Bejewelled

  15. Final Thoughts • Most gamers on social networksare alsotraditional console gamers • It’s a very varied market, but we have a good deal of profiling data that can help understand these gamers and the games they play…

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