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Content Analysis Shindig Webinar, March 7, 2019

Explore the principles and methods of content analysis in media research, including quantitative and qualitative approaches. Learn how to develop a rigorous coding book and apply content analysis to compare and benchmark media content. Recommended resources and examples provided.

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Content Analysis Shindig Webinar, March 7, 2019

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  1. Content Analysis ShindigWebinar, March 7, 2019 Erik Bean, Ed.D. Liz Johnston, Ed.D.

  2. Agenda • Overview • Introductions, Liz, Erik • Content Analysis Rigor: Reliability • Content Analysis Design, Quantitative, Qualitative • Examples • Resources • Questions

  3. Discussion-Developing a Chain of Logic Prominence Context Figure/Ground Manifest/Latent

  4. Overview MOST USED FOR COMPARING OR BENCHMARKING IN MEDIA CONTENT IN THE HUMANITIES FIELDS Often confused as just qualitative research method, content analysis also is quantitative since instances of words, images, measurements, and published pieces, for example, are counted and compared to one another based on size, frequency, prominence (how likely they would be seen by the target audience) and by whatever research question is posed.  Erik and Liz are happy to assist those who may need help in developing a rigorous coding book of definitions which must be in place before any of the research starts. Below are some recommended texts you might find useful too.

  5. Personal Introductions – 3 to 5 Minutes Briefly Introduce Yourself Via Your Icon ByAttaching it to Another Attendee or Two.-- Mingle to Learn About Your Colleagues Share Your Relationship to UOPX. Share How You Believe Content AnalysisCan Be Used. Feel Free to Share Your Prospective Studyin the Chat Area.

  6. Methodologist Introduction:Liz Johnston, Qualitative Content Analysis • I learned content analysis in application • Flexible design-analysis of human communication (often public) • Visual as well as verbal analysis • Very flexible in application • Stands alone • Works with other approaches • Case study

  7. Methodologist Introduction:Erik Bean, Quantitative Content Analysis I was taught content analysis under the tutelage of Stephen Lacy, Ph.D., Michigan State University Professor of Economic journalism, prolific, and noted method author. Much of the success relies on operationalizing key terms and developing a rigorous coding book of study definitions. Used in journalism, social sciences when documenting size, prominence, and instances

  8. Content Analysis- Design and advantages • Flexible design- analysis of human communication (often public) • Visual as well as verbal analysis • Stands alone • Works with other approaches • Case study

  9. Discussion-Developing a Chain of Logic Prominence Context Figure/Ground Manifest/Latent

  10. Content Analysis: Quantitative Bean, E. (2017). An academy customer experience benchmark observation. Internet Learning Journal, 5(1), 17-31. Bean, E. (2015). Assessing the degree of homogeneous online teaching textbook Infancy from 1999 to 2007 using the immediacy principle. Internet Learning Journal, 4(1). 88-125. Bean, E, Johnston, E., Rominger, R. (2019). Proposed use of prominence in qualitative research.  The Qualitative Report 10th Annual Conference, Teaching and Learning Qualitative Research, Nova Southeastern University, Ft. Lauderdale, FL, Jan. 11-13, 2019.

  11. Content Analysis Qualitative Johnston, E., Rasmusson, X., Foyil, B., & Shopland P., (2017) Witnesses to transformation: Family member experiences providing individualized music to their relatives with dementia. Cogent Education. Taylor and Francis Publishing http://dx.doi.org/10.1080/2331186X.2017.1362888 Johnston, E., Olivas, G., Steele, P., Smith, C., & Bailey, L. (2017). Exploring pedagogical foundations of existing virtual reality educational applications: A Content Analysis study. Journal of Educational Technology Systems, 0047239517745560. doi:10.1177/0047239517745560

  12. Qualitative Content Analysis Johnston, E., Olivias, G., Steele, P., Smith, C., & Bailey, L., (2018) Virtual Reality Pedagogy Considerations in Learning Environments. in Student-Centered Virtual Learning Environments in Higher Education. EDs: Boboc, M., & Koc, S., IGIGlobal (pubs). Hartman, R., Johnston, E., & Hill, M., (2018) Empathetic design: A sustainable approach to school change. Discourse and Communication for Sustainable Educationhttp://www.qualitative-research.net/index.php/fqs/article/view/1089/2385

  13. More Qualitative Research Steele, P., Johnston, E., Lawlor, A., Smith, C., & Lamppa, S. (2018) Arts-Based instructional and curricular strategies for working with Virtual Educational applications. Journal of Educational Technology Systems. https://journals.sagepub.com/doi/10.1177/0047239518803286

  14. Resources Creswell, J. W., Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2003). Advanced mixed methods research designs. In A. Tashakkori & C. Teddlie (Eds.), Handbook of mixed method research in social and behavioral research (pp. 209-240). Thousand Oaks, CA: Sage. Mayring, P. (2000) Qualitative Content Analysis. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, [S.l.], v. 1, n. 2, june 2000. ISSN 1438-5627.

  15. Resources Stepchenkova, S., Kirilenko, A.,   Morrison, A. Facilitating Content Analysis in Tourism Research. SAGE Secondary Data Analysis. SAGE Publications Ltd. London: SAGE Publications Ltd.

  16. Questions? Content Analysis Method Dr. Erik Bean (Quantitative Content Analysis) deadline@email.phoenix.edu Dr. Liz Johnston (Qualitative Content Analysis)ljohnston@email.phoenix.edu

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