GB POTATOES: MARKET INTELLIGENCE 2010-11 Published in January 2011

1. For the full report and analysis visit: www.potato.org.uk/media_files/information/gb_potatoes_mi2010_11.pdf GB POTATOES: MARKET INTELLIGENCE 2010-11Published in January 2011

2. For the latest versions go to: www.faostat.fao.org

3. The diagram illustrates the network and interactions of the producers, suppliers, service providers, buyers and consumers that make up the complex GB potato supply chain.

4. Potato Supply Flowchart (Raw Material)

6. * Provisional data as of Jan. 2011, for the latest figures visit www.growerpanel.com Top Varieties by Area in 2010 (hectares) and Typical Availability *

7. Free Market Weekly Average Price Index 2000-2009 During the season, the Weekly Average Price Survey (WAPS) shows typical patterns, depending on the level of supply. From July to end-October, prices usually decline as supply increases. Sometimes summer prices are steady to early September if harvesting progresses slowly.

8. Trends in Planted Area and Number of Growers 1960-2010 • Since 1960, there has been a 53% drop in the planted area (280,000 to 130,000 ha) • The number of growers has dropped by 97% over the same period and now stands at 2,575

9. Yield per ha and Total Production 1960-2009 • Average production since 1960 is just over 6 million tonnes • Average yields per ha have doubled since 1960, due to improved agronomy; this has balanced the halving of the planted area • Year on year fluctuations in yields are due to weather

10. Planted Area per Grower 1970-2009 • The 20-fold decline in grower numbers, with a halving of planted area since 1960, has meant a great increase in planting size per grower • • Since 1970, average planting size has increased 9-fold, from 5 ha to 45 ha • • The main period of change has been since 1996, when the quota system and price stabilisation ended

11. Planted Area per Grower 1970-2009 • The structure of purchases has not changed since 1999 • 80% of the tonnage traded is by the largest 20% of purchasing businesses • 95% of the tonnage traded is by the largest 60% of purchasing businesses. The remaining 5% is purchased by the smallest 40% of purchasing businesses

12. Volume Traded by Purchaser Type 1997-2009

13. Number of growers by size bands Size Bands Percent of area grown by size bands • In 1997, 76% of smaller growers were below 30 ha. By 2009, this was 58% • Smaller growers decreased in number from 4,304 in 1997 to 1,344 in 2009. In total, numbers dropped from 5,629 to 2,576 over this period (a decrease of 54%) • These smaller growers (below 30 ha) accounted for 35% of area in 1997 and just 16% in 2009 • There were 175 growers 100 ha or over in 1997. This had increased to 293 by 2009, despite the 54% drop in overall grower numbers • In 1997, growers 100 ha or more accounted for 3% of numbers, but 22% of the area planted. By 2009, they were 11% of the numbers, but 48% of the total Consolidation of the GB Industry

14. Size and Share of the Carbohydrates Market 2007/2010 (Retail Data)

15. Break Down of Total In Home Potato Meal Occasions

16. Total Per Capita Consumption in GB 1988-2009 (Including Imports)

17. Retail and Other Consumption in GB 1988-2009

18. Consumption by Product Groups 1988-2009

19. North-West European Market

20. Forecasting Price from Production

21. Price Influence on Planted Area

22. Yield and Seasonal Rainfall

23. Sunshine

24. Temperature

25. GB Yield 1960 - 2010

26. Contacts For more information visit: www.potato.org.uk www.growerpanel.com