1 / 16

A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions

A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions. 18 th Panhellenic Conference on Informatics Stamopoulos Sotirios - Foivos Andreas Komninos Ioannis Garofalakis. Product Choice Decision Factors Price Quantity Brand Domesticity Ethical Consumer.

gretchen-torres
Download Presentation

A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions 18thPanhellenic Conference on Informatics StamopoulosSotirios- Foivos Andreas Komninos IoannisGarofalakis

  2. Product Choice • Decision Factors • Price • Quantity • Brand • Domesticity • Ethical Consumer Introduction 18th Panhellenic Conference on Informatics

  3. True domestic value difficult to ascertain • Unclear labeling strategy • Product company owned by another foreign or multinational • Not prominently displayed in the package • Hardly legible or difficult to find Introduction 18th Panhellenic Conference on Informatics

  4. Class of systems whose target is to change human’s attitudes and behaviors • Fogg’s eight step process • Principal factors • Motivation • Ability • Triggers Persuasive Technology 18th Panhellenic Conference on Informatics

  5. Consists of: • Mobile Application • Product Database Management System Product Recommendation System 18th Panhellenic Conference on Informatics

  6. Product Recommendation System 18th Panhellenic Conference on Informatics

  7. Product Scanning Process 18th Panhellenic Conference on Informatics

  8. Product Database Management System 18th Panhellenic Conference on Informatics

  9. 2 Phases: • Shopping without Application • Application Assisted Shopping Experiment Set-Up 18th Panhellenic Conference on Informatics

  10. Experiment Set-Up 18th Panhellenic Conference on Informatics

  11. Phase 1 Criteria: • Price • Product quality (packaging) • Product & Company name Phase 2 Criteria: • Price • Product quality (packaging) • Product & Company name • Production country • Company’s origin Experiment Parameters 18th Panhellenic Conference on Informatics

  12. Company Naming • Greek • Ambiguous • Foreign Product Pricing • Greek price> Foreign price • Greek price= Foreign price • Greek price< Foreign price Experiment Parameters 18th Panhellenic Conference on Informatics

  13. In each phase: • 18 products • 3 product categories • 3 productsubcategories • 2 products per subcategory • Shopping list with 9 products Experiment Parameters 18th Panhellenic Conference on Informatics

  14. Experimental Results 18th Panhellenic Conference on Informatics

  15. Experimental Results 18th Panhellenic Conference on Informatics

  16. Users needed 3 times more time with the assistance of the application • Product origin most frequent criterion • Significant affection of user’sdecision making process Conclusions 18th Panhellenic Conference on Informatics

More Related