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Piotr Musial Grade:11 Age:16

Piotr Musial Grade:11 Age:16. Mission Statement. Mission Statement My company’s mission is to produce the best Polish food in Connecticut with an affordable cost. Opportunity My product is Polish food.

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Piotr Musial Grade:11 Age:16

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  1. Piotr Musial • Grade:11 • Age:16

  2. Mission Statement • Mission Statement • My company’s mission is to produce the best Polish food in Connecticut with an affordable cost. • Opportunity • My product is Polish food. • The way my business works is, first I take down orders from customers, then I purchase the products I need to make my food, then I personally hand craft and prepare the products at home, then I simply deliver the product to the people or stores. • The customer will receive a great tasting home-made Polish meal.

  3. Business Profile • Type of Business • My business is a manufacturing and retail • Legal Structure • I am a Sole Proprietorship • I chose this legal structure because I felt most comfortable working alone

  4. Qualifications • I’m qualified to run this business because:    I’m dedicated I’m motivated I’ve taken Mr. Griffens Entrepreneurial class

  5. Market Analysis Total Population 70,535 Target Market 26,630 Potential Market 5,326

  6. Target Market Segment • Demographics • The demographics of my business are, teens 15 and up, male and female, high school education. • Families with low to minimum income. • Geographics • The size of New Britain with about 20,000 people that work and live in a 15 mile radius around they stores I will be selling my products. • Psychographics • People who have the craving for a new and unique food, people who enjoy home made food, and people who like Polish food. • Buying Patterns • Customers go to the stores I sell my products in, they buy the product with either cash or credit card, they take the product home and heat it up either in the microwave or stove and have a great home made meal.

  7. Competitive Advantage Delicious Fresh Pierogi Inc. Marty’s Pierogi Factors Price $11.95 $5.00 $7.00 Qualityof Product/Service Great tasting, home made food Good, Home made Good Location Nanticoke, PA Roselle Park, NJ Hartford, Ct Reputation/Brands Good Good Building UniqueFactors/ Knowledge Sells Online Sells to local groceries Old Recipe

  8. Marketing Mix I plan to sell my product in New Britain Connecticut. I’m going to promote my business through social websites, and word of mouth. People of low to minimum income ages 15 and up. A great tasting home made meal that can fill a stomach in a couple of bites. The price of my product is $7.00 a dozen.

  9. Promotional Mix PromotionalExpense Monthly Amount Advertising $40 Business Cards, flyers, word of mouth Publicity $0 Facebook and Twitter Personal Selling $25 Individual sales at schools, church, polish events Sales Promotion $15 Coupons, tastings, $0 Other TotalMonthlyPromotionalExpense $80.00

  10. Cost of Materials/Labor

  11. Economics of One Unit Description of One Unit of Sale: One dozen pierogie

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 1370ts

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit In an average month, the company will begin to make a profit after selling 24 units.

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $661.00

  18. ROS & ROI $4586.90 $9590 X 100 = 0.478% $0.47 $4586.90 $661.00 X 100 = 6.93% $6.930

  19. Financing Strategy Total Start-Up Investment $160.00

  20. Business Responsibility& Philanthropy • Business Responsibility • For every sale I make, there will be a sticker on each one of my products stating that 5% of the of the revenue of the product will be donated to a hospital some where in Connecticut. • Philanthropy • The way my business will give back is by donating 5% of the monthly revenue to hospitals all over Connecticut.

  21. Business & Personal Goals Business Personal • The next steps I need to take to make my business fully operational are, buy or rent a place where I could make many more pierogie’s daily, hire a few skilled employees, and lastly advertise my business in other towns, possibly states. • I will maintain the quality of my food by using the same recipe always. • The way I would expand my business would be to sell my products and advertise in busy places. • I’m really not sure how big my business could get but I’ll find out in the long run. Short-Term • The education or train I could get for my business would be to learn how to possibly make a better pierug using better cheese and flour. Also a new type of filling such as fruit or meat. • Someone I would seek out as a mentor would most likely be my mother. • I plan to run this business until I completely finish college. • I’m not sure how this experience will help me with my career. Long-Term

  22. We fulfill you craving needs! Thank you for your consideration. Musial Food’s

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