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The EU Directive of cross-border healthcare – surface and reality

The EU Directive of cross-border healthcare – surface and reality. GHCC Brussels, April 13, 2011 Johan Hjertqvist Founder, CEO Health Consumer Powerhouse www.healthpowerhouse.com. The formal interpretation.

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The EU Directive of cross-border healthcare – surface and reality

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  1. The EU Directive of cross-border healthcare – surface and reality GHCC Brussels, April 13, 2011 Johan Hjertqvist Founder, CEO Health Consumer Powerhouse www.healthpowerhouse.com

  2. The formal interpretation • The Directive deals with matters of patients going to other EU countries for in-hospital proceedures • Represents less than 1% of the total healthcare costs • Not too much to write home about – or…?

  3. The dynamic interpretation • A breakthrough for healthcare transparency in EU • Will initially involve all hospitals and hospital services, spreading to out of-hospital services as well • Forming a EU ”industry standard” of healthcare, with guidelines/quality systems, quality controls, outcomes assessment and price lists as well as other kinds of consumer information • Requiring every MS to design user-friendly web portals • Care providers will become active communicators - dialogue for informed choice.

  4. The Commission Plan • Applying all industry measures to drive competition for quality and prices – best value healthcare • Transparency will be the tool to point to the necessity of better productivity, efficiency and value • Patient/consumer involvement • A huge shake-out of low-value healthcare around the EU – who wants to fund bad quality?

  5. 30 months • All member states to comply by the end of 2013 • A giant challenge • Politics, culture, capability • A new landscape to be formed • Fantastic opportunities • 200 million hospital stays/yr • 5 bn out-hospital visits/yr • 14 000 hospitals • 5,5 mil. medical professionals • Turnover: TUSD 1.4.

  6. If you want to learn more about these opportunities, please get in touch! johan.hjertqvist@healthpowerhouse.com

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