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Wine.com

Wine.com. Mary Beth Hussey Brenda Merhib Amanda Ogilvie Spencer Spetnagel. Mission Statement. To be the leader in convenience and low prices, along with information and expertise. Peter Granoff, the inventor of this website, was a teacher, taster, consultant, and sommelier.

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Wine.com

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  1. Wine.com Mary Beth Hussey Brenda Merhib Amanda Ogilvie Spencer Spetnagel

  2. Mission Statement • To be the leader in convenience and low prices, along with information and expertise.

  3. Peter Granoff, the inventor of this website, was a teacher, taster, consultant, and sommelier. He wanted to transform a brick and mortar wine store to a virtual storefront. He provided expertise for frequently asked questions by customers. History of Wine.com

  4. Competitive Advantage • There are three advantages to using the Web for online retailing: • Computers are perfectly suited for the task of searching for keywords and comparing numbers. • On-line retail reduces marketing costs because it is available 24 hours a day, 365 days a year. • They can sell directly to customers, eliminating middlemen and distribution costs.

  5. Bonuses on Wine.com • Specialized glasses • Wine Keys • Bottle stoppers • Wine buckets • Wine racks • Gift certificates • Wine clubs • Newsletter

  6. Logistics

  7. Wine and Food • White or Burgundy • Appetizers • Meals • Special Recipes • Special Occasions

  8. Wine.com Committed to providing the best wine service on the web Wine and Food

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