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EXPERIENCE-WINE.COM

EXPERIENCE-WINE.COM. The Monte Lauro Vineyards Story. MICHAEL BELANGER Marco-Polo Holdings, Inc. Is Michael an entrepreneur ? Entrepreneurs identify an opportunity, allocate resources and create value for consumers and themselves. What is he like? What does he bring to this venture?

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EXPERIENCE-WINE.COM

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  1. EXPERIENCE-WINE.COM The Monte Lauro Vineyards Story

  2. MICHAEL BELANGERMarco-Polo Holdings, Inc. • Is Michael an entrepreneur? • Entrepreneurs identify an opportunity, allocate resources and create value for consumers and themselves. • What is he like? What does he bring to this venture? • Meet Michael • Now what do you think about Michael?

  3. THE INNOVATION? • What is Michael selling? • What problem does this innovation solve? • How and to who does it add value? • Who are the stakeholders?

  4. INNOVATION TYPOLOGYFROM Doblin Group, Chicago

  5. Business Model Innovation • A business model defines how a company delivers value to a set of customers at a profit. The white space is the range of potential activities not defined or addressed by the company’s current business model, that is, the opportunities outside it’s core and beyond its adjacencies that require a different business model to exploit.

  6. Are Microleases in the White Space?

  7. Essential elements of BMI • Value Proposition: • Target segments: who and what needs are served • Product/service offering • Revenue model • Operating Model: • Value chain: how to configure delivery; what is in-house vs outsourced • Cost model: assets and costs • Organization: how to deploy and develop people

  8. Value Curve for Monte Lauro? • What industry do microleases compete in? • What are the value elements? • How does Monte Lauro rank on these elements?

  9. THE STRATEGY • Target Market • Who is Michael targeting? • Ideation • What is Michael’s idea? • Conversion • What is required to turn the idea into reality? • Diffusion • What is the commercialized offering?

  10. Your predictions?

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