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Do you want to increase sales quickly? <br><br>If you want to increase sales fast there are 6 powerful weapons you can easily implement in your company that will influence or persuade others to do business with you. <br><br>As a business owner, you are already aware that a good reputation takes a long time to build - But, you can also lose it in a moment!<br><br>The 6 principles of influence were created by Robert Cialdini. Cialdini identified these six principles through experimental studies where other marketers and advertisers used this successfully in the art of convincing and influencing others.<br><br>In this presentation, we will go deeper in how you can apply these 6 principles in your business.
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PROFIT BOOST TIP ©2020. All rights reserved. 6 Powerful Weapons Of Influence To Quickly Increase Sales
You can easily implement any of these 6 principles when you would like to influence or persuade others to do business with you.
INTRODUCTION PROFIT BOOST TIP As a business owner, you are already aware that a good reputation takes a long time to build - But, you can also lose it in a moment! REPUTATION
THE PRINCIPLES OF INFLUENCE BY ROBERT CIALDINI 6 Cialdini identified these six principles through experimental studies where other marketers and advertisers used this successfully in the art of convincing and influencing others. Reciprocity Commitment Social Proof Liking Authority Scarcity
PROFIT BOOST TIP First, you need to make sure that you truly understand the people in your audience. You need to know why you want to influence them. Think about your ultimate sales objectives, and decide which principles will be most useful in your current situation to boost sales. In this presentation, we will go deeper in how you can apply these 6 principles in your business.
01 Principle #1 Reciprocity To use reciprocity to influence others, you'll need to identify what you can give to a prospective customer to get something in return. Give a Little Something to Get a Little Something in Return.
01 You can give away free valuable content such as: If you would like to start building your list, you can offer the following in exchange for contact information such as their name and email. A FREE guide; Online webinar that teaches something useful; Or even a free consultation where you provide a solution to your target audiences’ problem...
02 Principle #2 Commitment At this point, you want to try to get people's commitment early on, either verbally or in writing. People Want Their Beliefs to Be Consistent With Their Values
02 For example: If you're selling a product, sell a very small quantity (a "taster"), or make it easy for people to change their mind once they've bought it. Then you want to also Invite commitment by asking your potential customer to take a small action. One small action will pave the way to future bigger actions. (Here, buying the product is the early commitment, even though they have the right to return it if they want to.)
02 Herearesomelittleactionsthat youcanaskfor: PROFIT BOOST TIP Ask them to follow you on social media. If they start following you on Facebook, Twitter, Instagram or any other channel they will also be exposed to your brand but also to other offers that will entice them to buy soon.
03 Principle #3 SocialProof Social proof is a crucial ingredient in online marketing. People will buy, see, do what other people buy, see, and do. You can use this principle by creating a "buzz" around your business or your offerings. There’s Nothing Like Feeling Validated Based on What Others Are Doing
03 Some examples are through the use of testimonials. Create content that gets commented on. Testimonials are one of your greatest weapons in marketing. Use them freely, and powerfully as this can influence others to give your company a try. Whether it be through your videos, blogs or social media posts, any strong discussion around your content marketing pieces will create even greater social action.
04 Principle #4 Liking The More You Like Someone, the More You’ll Be Persuaded
04 Tobuildgoodrelationships: PROFIT BOOST TIP Ensure that you put in the time and effort needed to build trust and rapport with clients and people you work with, and behave with consistency.
05 Principle #5 Authority Here you can use both your authority and the authority of others, as influencers. We Feel a Sense of Duty or Obligation to People in Positions of Authority
05 If you're marketing a product or service, highlight well-known and respected customers, use comments from industry experts, and talk about impressive research or statistics. To use authority, get support from influential and powerful people, and ask for their help in backing your idea or endorsing you.
06 Principle #6 Scarcity When You Believe Something Is in Short Supply… With this principle, people need to know that they're missing out if they don't act quickly. You Want It More!
06 If you're selling a product, limit the availability of stock, set a closing date for the offer, or create special editions of products.
The goal of any business is always to make money, so pay close attention to these principles, learn what they’re all about, and apply them to your business.
If you apply them properly, you’ll notice an unmistakable growth in your business. Don’t be afraid to give your potential customers a free sample or two, and tell them how your products won’t be available for much longer at certain prices if they don’t act fast.
If you would like help to implement any of these powerful principles to influence others so can attract more customers, Visit www.growthadvisorondemand.com "Attract More Customers and Boost Your Profits On A Pay After Results Basis"
