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Buffalo State’s Metrics Toolbox

Buffalo State’s Metrics Toolbox. Site traffic analysis Webmaster mail Surveys Search keywords Usability studies Focus groups. Webmaster Mail. Oracle Grouped by audience Cross-referenced by message content Provides bird’s-eye view of campus at any given time. Surveys.

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Buffalo State’s Metrics Toolbox

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  1. Buffalo State’s Metrics Toolbox • Site traffic analysis • Webmaster mail • Surveys • Search keywords • Usability studies • Focus groups

  2. Webmaster Mail • Oracle • Grouped by audience • Cross-referenced by message content Provides bird’s-eye view of campus at any given time

  3. Surveys • Zoomerang • Web-based; open to any user • Reminds campus that we’re here to help • Sample results Easy, easy way to collect quantifiable data

  4. Search Keywords • Ultraseek • Weekly “Top 30” • Monthly “Top 5” Able to create content calendar based on cyclical requests

  5. Usability Studies • Hands-on • Thorough, but quick • Developed to gauge the student experience Findings usually confirm existing data

  6. Focus Groups • Partnering with faculty moderators • Sessions for faculty/staff and current students Less rigid instrument allows for “ahas”

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