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Market analysis for a ease of access tourism service

Alvis (LAT) Arnor Dagur (ISL) Tarvi (EST). Market analysis for a ease of access tourism service. The overall goal.

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Market analysis for a ease of access tourism service

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  1. Alvis (LAT) ArnorDagur (ISL) Tarvi (EST) Marketanalysisfor a easeofaccesstourismservice

  2. Theoverallgoal • Wearethinkingaboutcreating a homepage, whereteacherscanbookschooltripsfortheirpupils. Theywonthave to spendtheirowntimeonmakingcalls to differentplaces, planningandsimilarthingstheyusuallyhave to do beforegoingonthetrip. • Weareselling a easeofaccesstourismservice. • «Basically, ourgoalis to makemoneybymakingsomeoneelseslifeeasier.»

  3. Customers • MostlyLatvia, alsopossible to ordertripsfromothercountries • Allagedteachersandchildrenfromkindergarden to Secondaryschool • Peoplefromalllevelsofincome (inexpensivetripbasedonnumberof students) • Sinceit’s a newidea, innovativepeopleandpeoplewithanactivelifestylewillbeinterested.

  4. Competitors • Oursmallercompetitorswillbebusrentersandtourismcompanies. • Still, wewon’thaveanysignificantcompetitionthanks to newideas.

  5. Pricing • AnexampletripfromRiga to Ventspils wouldcost 400 euros. • Thiswouldincludecostsofthebus, reservations, bookingandhiringofpeople.

  6. Marketing • AdvertorarticleaboutourprojectinLatvian to schoolhomepagewww.eskola.lv • AskthegovernmentaldepartmentsofRigaforadvertisementthroughemails. Wewouldgivethem a freetripinsteadofpayingthemmoney. • Make a presentationaboutourselfandshow it to RigaPupilsParliamentsotheycouldadvertiseus.

  7. Easeofaccess • Thecompanywouldaddoneortwospecialbuses/tripsforthedisabled. • Youcan «Reserve» a tripfor 1 euro a day, butwekeepshowingthetriponthehomepagewith a transparent «Reserved» writtenover it. • Ifcustomerchangestheirmindandcancels, wekeep 10 percentofthemoney. • Alsooffer to take a professionalphotographerwithyou.

  8. SWOT: Strengths • Makingteachers’ lifeeasier • Betterpossibilitiesfordisabledpeople • Pricesaren’tthatexpensive ( onetripisapprox. 400 euros) • A cheapidea, thatonlyneedsabout 1000 eurosto start.

  9. SWOT: Weaknesses • Pricescouldbetoohighforsomepeople • Wedon’tyethaveourownbuses, wehave to rentthem • Notenoughemployees • Wemaynothaveenoughdestinations.

  10. SWOT: Opportunities • Opportunities to expand to othercountries, otherthanLatvia. • To havetripsforotherpeoplethan students, forexample: sporttrips, tripsforoldpeople, romantictripsetc. • To getourownbuses. • To expandto otherideasregardingtourismandeaseofaccess.

  11. SWOT: Threats • Wouldwehaveenoughcustomers? • Willwehaveenoughincome to payforourexpenses? • Wouldwehaveenoughdifferenttrips? • Willwehavecompetitorswhousethesameidea? • Howwilldifferentthings (gasprices, taxis, rent, payingpeople) change?

  12. Thankyouforlistening.

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