1 / 6

The ‘cause’ I have decided to do a poster about is overall fitness and wellness in America

The ‘cause’ I have decided to do a poster about is overall fitness and wellness in America. My currently planned public location is the university mall. Mostly foot traffic A LOT of college students and young adults Also frequent families Generally low volume traffic, but constant rate

gryta
Download Presentation

The ‘cause’ I have decided to do a poster about is overall fitness and wellness in America

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The ‘cause’ I have decided to do a poster about is overall fitness and wellness in America

  2. My currently planned public location is the university mall

  3. Mostly foot traffic • A LOT of college students and young adults • Also frequent families • Generally low volume traffic, but constant rate • Very close to GMU, Robinson HS, and local neighborhoods About my location, university mall

  4. Focus on health • Focus on the health of grown ups (18~20+) NOT CHILDREN • Comparative and critical to the rest of the world • Guilt centric • I want the viewer to go and work to improve their physical health/strength • Also give viewer a sense of respect/awe/wonder for nature Behind my design: the idea

  5. Very bold color choice to stand out and grab passer’s attention • Somewhat directed path of vision/reading • Relatively common size poster ~15 x ~20 • Balance between text and images • Center text should stand out but not be first thing to see • The human should not be interesting to look at, each of the animals should be competing for the viewers attention Behind my design, the poster

  6. Focus on one animal • Use a more relative comparison • Change message/goal from physical self improvement to lifestyle improvement/change • Changing tone from serious to mocking/funny • Using a more focused palette of colors Things I’m already considering changing

More Related