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Background

…. Background. 1997 N T I A issued a N P R M D N S. Background. 1997 N T I A (National Telecom & Info. Administration) Issued a N P R M (Notice of Proposed Rulemaking) D N S (Domain Name System). Background. 1997 NTIA - NPRM – DNS. Background. 1997 NTIA - NPRM – DNS

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Background

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  1. …

  2. Background 1997 N T I A issued a N P R M D N S

  3. Background 1997 N T I A (National Telecom & Info. Administration) Issued a N P R M (Notice of Proposed Rulemaking) D N S (Domain Name System)

  4. Background 1997 NTIA - NPRM – DNS

  5. Background 1997 NTIA - NPRM – DNS In essence, the U.S Government asked the world: How do we manage the Internet’s Domain Name System, i.e., .com, .org, .edu, .gov, .net?

  6. Background 1997 NTIA - NPRM – DNS • How do we manage what’s there now? • How do we issue new Top Level Domain Names?

  7. Background 1997 NTIA - NPRM – DNS …this is where I got involved…

  8. Background 1997 NTIA - NPRM – DNS I submitted comments saying: • Keep it open. • Tribes, Ethnic, and Others …

  9. Background 4 years later Cities New York City

  10. What’s a TLD? Familiar Top Level Domains • www.amazon.com • www.itp.nyu.edu • www.nyc.gov • .net, .biz, .us, .info

  11. What’s a TLD? Why Top Level?

  12. What’s a TLD? Why Top Level?

  13. What’s a TLD? Why Top Level?

  14. What’s a TLD? Why Top Level? Top = Second = Third=

  15. What’s a TLD? How many TLDs are there? • Generic ( .com, .org …) 17 • Country Codes (.us. .uk …) 243

  16. What’s a TLD? Second Level Numbers • .com - 72,000,000 • .org – 6,000,000 • .us – 1,000,000 • .gov – 32,000 • .edu – 2,500

  17. What’s a TLD? Every Country Has a TLD .us .uk .fr .tv

  18. What’s a TLD?

  19. What’s a TLD? Tuvalu has a TLD. New York City doesn’t!

  20. What’s a TLD? To the Internet, there is no New York City !

  21. Background Why .nyc?

  22. Background …civic lesson interlude…

  23. Background 1/10th of 1% of the world’s population 400 square miles democracy’s ladder

  24. Background Compare the Media of Two Communities

  25. Background …end civic lesson interlude…

  26. Background Internet Empowerment Resolution • Passed by Queens Community Board 3 • April 19, 2001 • It said: Get the .nyc TLD

  27. Why .nyc? • Improve Civic Communication • Names for youth and immigrant population • Because we can

  28. Why .nyc? Good Domain Names • Short • Descriptive • Memorable

  29. Why .nyc? .com - 72,000,000

  30. Why .nyc? .com - 72,000,000 No good names.

  31. Why .nyc? .com - 72,000,000 Ning

  32. Why .nyc? Good Names for: • Small Businesses • Community Groups • Civic Affairs • Not for Profits • Individuals • Issues

  33. Why .nyc? Identity • Made in New York • From New York City

  34. Why .nyc? So things. you find can you find So things.

  35. New York City 1800

  36. New York City 1800 Thinking ahead, city leaders established a Commission to plan for the future. They created:

  37. The Commissioners Plan of 1811

  38. The Commissioners Plan of 1811 Why can you see the sun? Hint:

  39. The Commissioners Plan of 1811 Created the Manhattan Street Grid

  40. The Commissioners Plan of 1811 The grid organized and made accessible New York City’s real estate resources to great civic and financial gain.

  41. Why .nyc?

  42. Why .nyc? Organize and make accessible New York City’s digital resources.

  43. Why .nyc? So things. you find can you find So things.

  44. Why .nyc? The city has 402 hotels Google “NYC hotels” you get 2 - 90,000,000 hits

  45. Why .nyc? The city has 2,400 schools Google “NYC schools” you get 2 - 174,000,000 hits

  46. Why .nyc? The city has 120 hospitals Google “NYC hospitals” you get 1 - 144,000,000 hits

  47. Why .nyc?

  48. Why .nyc? So you can find things. • A directory www.hotels.nyc • A More Intuitive Internet

  49. Why .nyc?

  50. Why .nyc? Proximity

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