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Elements of Argument

Elements of Argument. Logic vs. Rhetoric. Syllogism. Major Premise: Advertising of things harmful to our health should be legally banned. Minor Premise: Cigarettes are harmful to our health. Conclusion: Therefore, advertising of cigarettes should be legally banned. Toulmin Model.

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Elements of Argument

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  1. Elements of Argument Logic vs. Rhetoric

  2. Syllogism • Major Premise: Advertising of things harmful to our health should be legally banned. • Minor Premise: Cigarettes are harmful to our health. • Conclusion: Therefore, advertising of cigarettes should be legally banned.

  3. Toulmin Model • Claim: Advertising of cigarettes should be legally banned. • Support: Cigarettes are harmful to our health (evidence) • Warrant: Advertising of things harmful to our health should be legally banned.

  4. Compare/Contrast Syllogism Toulmin Model The term warrant indicates that the validity of the proposition must be established. The arguer must ask why such advertising must be banned. • Represents an argument “in which the validity of the assumption underlying the inference ‘leap’ is uncontested.” • Suggests the assumption has been proved.

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