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Karin L. Cox, MFA Senior Executive Vice President and Chief Creative Officer

Getting the Most Out of Your Fundraising Events Shepherd ’ s Centers of America. Karin L. Cox, MFA Senior Executive Vice President and Chief Creative Officer. September 9, 2013. Objectives for Fundraising Events. Understand: Purpose of your event Pre-event preparation

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Karin L. Cox, MFA Senior Executive Vice President and Chief Creative Officer

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  1. Getting the Most Out of Your Fundraising Events Shepherd’s Centers of America Karin L. Cox, MFA Senior Executive Vice President and Chief Creative Officer September 9, 2013

  2. Objectives for Fundraising Events • Understand: • Purpose of your event • Pre-event preparation • Volunteer and staff training • Post-event follow-up • Incorporate into overall strategy

  3. Special Events • How many? • What type? • How much?

  4. Fundraising Environment • There is no shortage of ‘good causes’: • More than 1.5 million nonprofit organizations in USA • *According to The National Center for Charitable Statistics

  5. 2012 Contributions: $316.23 billion by source of contributions(in billions of dollars – all figures are rounded)

  6. Why Should You Conduct a Fundraising Event?

  7. Broad Fundraising Strategy Special Event Impact Gift Regular Donor Meaningful Gift Volunteer

  8. Successful Events When well-planned and executed: • Create a sense of community and belonging • Ensure responsible stewardship when goals are set and events evaluation occurs • Create relationships that can be highly rewarding • Engage volunteers and board members

  9. Identify Event Purpose • Identification/Qualification • Education/Cultivation • Fundraising/Solicitation • Recognition/Appreciation

  10. Fundraising Events Grid

  11. It’s Not Your Party Everyone has a job: • Assign hosts • Engage photographer • Make guests feel welcome • Listen more than you talk • Find opportunities • Download information • Follow up

  12. After the Party… Don’t Rest (yet)! • Debrief • Thank and follow up • Draw in and engage • Ask for support • Use the opportunity … Make new friends

  13. Evaluating Your Fundraising Events • Don’t post-rationalize failure. • Review the success of the event against the original objectives. • Celebrate your success!

  14. Post-Event Checklist • Debrief immediately • Thank volunteers • Write notes • Use Pictures • Review attendance list • Follow up with sponsors • Vendors/in-kind

  15. Questions? Comments? Discussion? Successes and Ideas Not-So-Perfect Events: What Went Wrong? “This May Be True, But . . .”

  16. Questions? Comments? Discussion? Karin L. Cox, MFA Senior Executive Vice President and Chief Creative Officer kcox@hartsookcompanies.com 1-866-630-8500 ext. 8630

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