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Christmas is full of surprises. From the moment the children rush to open the very first door on the Advent calendar the surprises begin.
Surprise, Surprise! Over £1 BILLION will be spent on chocolate in the UK over this Christmas. Peel back the wrapper and whose image would you see?
Facts • Cote d’Ivoire is a country in the west of Africa which produces more than 40% of the world’s cocoa crop. • In 2001 reports confirmed widespread child labour on cocoa farms Cote d’Ivoire and hundreds of children being trafficked from nearby Mali. The conditions these children were working in were characterised as dangerous and they were forced to work long hours. • Industry said they would guarantee the end of trafficked labour in the cocoa industry by 2005. They have failed to do this. They say they will cover half the farms in Ghana and Cote d’Ivoire by 2008, but even this will not make sure all farms are free from using trafficked children. They say it’s too difficult.
More Facts • STOP THE TRAFFIK is calling for chocolate to have a Traffik Free Guarantee. • STOP THE TRAFFIK is asking industry to sign up to our Chocolate Pledge which is already endorsed by 40 organisations. Download this at: http://www.stopthetraffik.org/chocolateDownloads/stt_pledge.pdf
STOP THE TRAFFIK Christmas Chocolate Campaign Goals The customers need to know who picked the cocoa beans that makes their chocolate. The retailer needs to know that their customers will change what they buy to force the chocolate industry to change their practices. The chocolate manufacturers need to: SIGN THE CHOCOLATE PLEDGE KEEP THEIR ORIGINAL PROMISES GIVE US TRAFFIK FREE CHOCOLATE NOW
On the very first day, he [farmer] took our luggage and locked it away. He ordered us to move heavy sacks of cocoa. They were so heavy I could barely lift it. [One boy] could not lift his sacks. The owner took a branch off a tree and started whipping him. He beat him until all his body was covered in cuts and blood. At that moment, I know he would beat us, too...(Sylla, 15 year old boy) We have never tasted chocolate... our bosses [farmers] never tasted chocolate...we work hard to pick the [cocoa] beans in the hot suns for 12 hours...no breaks...if we sit...we are dead... :Save The Children report 2005
Surprise people with chocolate this Christmas. Download the new Christmas chocolate poster/advert and place it everywhere around your community. We want everyone who buys chocolate this Christmas to think twice about what they choose to buy and where it comes from. We can all buy fair trade and know that our chocolate is Traffik Free.
Drown your town in coupons!Download our chocolate couponwww.stopthetraffik.org Give this to the retailer when you pay for your chocolate. Carry the coupons around in your wallet, purse or bag and every time you buy chocolate - give it in.
Surprisepeople this Christmas by telling them the truth about what is really under the wrapper of their favourite chocolate bar.Surprised by the awful truth.Customers change what they buyRetailers choose what they stockChocolate manufacturers choose to eradicate exploitative child labour from their supply chain now.
THANK YOUHAPPY CHRISTMAS www.stopthetraffik.org