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Investor Pitch CONTACT 19 Banana Street, East Legon, Accra, Ghana info@retailtower.comwww.retailtower.com
Massive Growth for E-Commerce Online Retail Sales Will Grow To $250 Billion By 2014 Over 35 percent of shoppers regularly look for deals online NEXT BACK Souces: Forrester, 2010 & comScore
Problem: Painful Datafeeds Submission File types Inventory file This can take 4hrs! Most merchants have limited skills and resources NEXT BACK
Solution: Automated Datafeeds • Products • Lists on Shopping Engines • Imports Product Information • E-commerce Platform • Shopping Engine Connects with Stores RetailTower seamlessly connects merchants to customers NEXT BACK
How We Do It… We connect merchants to comparison search engines NEXT X BACK
RetailTower at a Glance • 4000+ • 16 • 4 • Merchants • Shopping Engines • E-commerce • Platforms Merchants reach over 1,000,000 customers through our platforms Preferred Solution Provider 450 products 1000 Products 7500+ Products NEXT X BACK
Value Proposition • Save time & money • Plug & play • Access to shoppers • Additional features • Integration Merchants Platforms Channels • User acquisition • Quality feeds • Integration We provide benefits across the value chain NEXT X BACK
Merchant Growth 20% Month-on-Month Growth NEXT X BACK
More Room to Run Annual Growth 120% Annual Growth 120% 110,000+ merchants 100,000+ merchants Annual Growth 20% Annual Growth 61% 30,000+ merchants 23,000+ merchants 13,000+ merchants Soon 6.5% 1.3% 0.6% Soon RetailTower Penetration Current partners present massive growth opportunities NEXT X BACK
Business Model • Premium features • Free features • Revenue • Referral Fees • Core features • Support • Fees from partners • Auto submission • Social commerce • eBay listings • Referral fees • Subscription • Subscription • Free • Referral • Profit Leverage user base for premium charges and referral fees NEXT X BACK
Revenue Model Fee Description • Tier 1 Premium • Tier 2 Premium • Referral Projected Price • $155 • $20 • $30 Year 1 Projected Uptake • 2,000 merchants • 3,000 merchants • 2,000 merchants Projected Revenue • $310,000 • $60,000 • $60,000 $430K Projected for Year 1 NEXT X BACK
Competitive Analysis Competitor • Acquired by Vendio 28th June -11 Key Features • 3000 clients • Large to medium retailers • $75 mill. funding • $35 mill. revenue (2009) • Key partners • Large to medium retailers • 700 clients • Key partners • Industry expertise • Integration to ecommerce solutions RetailTower Competitive Advantage • Integrations into emerging platforms • Affordability • No channel limitation • Instant integration • Affordability • No sku limitation • No channel limitation • Quality of support# of channels • # of SKUsAffordability RetailTower has significant advantages over competitors NEXT X BACK
Strategic Relationships Relationships with both leading and quickly growing engines Top 10 Shopping Engine Annual Growth 61% Annual Growth 20% Top 10 Shopping Engine 23,000+ merchants Emerging Shopping Engine 30,000+ merchants NEXT BACK Source: CPC Strategy
Organic Growth • Plug-in & Apps • User forum Growth Strategies • Expansion to other platforms • BigCommerce • Prestashop Short Term Growth Potential • Marketing Activities • Ads on e-commerce websites • Cross promotional activities Multiple avenues for user and revenue growth NEXT X BACK
Funding • Previous Rounds • $200,000 Seed funding - Meltwater Foundation • $16,000 – Integration fund - Bigcommerce • Looking to raise $1 - $1.5MM in Series A funding • Accelerate growth • Build premium features • Establish international office (U.S.A) Seeking funding to accelerate company’s growth to next level NEXT X BACK
Exit Strategies • Acquisition • Comparison shopping engines • E-commerce platforms ….. NEXT X BACK
Key Success Factors • Develop premium features • Built Facebook stores • Plan to build customer referrals through social media • Add more e-commerce solutions • Currently integrated with four leading ecommerce platforms • Expanding to four more platforms will increase scope and offerings • Build strategic relationships • Working relationships with Amazon products ads, Sortprice and Become • Need to add Google, Thefind RetailTower…. NEXT X BACK
Team • Samuel Tuffuor • Design / UI • Customer Support • Isaac Nortey • Business Dev. • Marketing • BlaiseBayuo • CEO • Software Developer • RinkartAsibey • Lead Developer • Technical Support RetailTower led by team of dedicated entrepreneurs NEXT X BACK
Investors and Advisors • Board • JornLyseggen – CEO Meltwater Group • Board Chairman • Serial Entrepreneur • Exited two companies • Advisors • Michael Szymanski • North American Business Development • Worked at an investment firm • Victoria Haynes • Experience in Global Communications RetailTower surrounded by experienced professionals NEXT X BACK
THANK YOU CONTACT 19 Banana Street, East Legon, Accra, Ghana info@retailtower.comwww.retailtower.com BACK