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Metaverse Makeovers

Metaverse Makeovers Slide Deck - Metaverse Nails Appcessory product

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Metaverse Makeovers

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  1. NEXT LEVEL AUGMENTED REALITYAPPCESSORIES FOR THE ASIAN FEMALE MOBILE MARKET uses AR to enhance REAL EXPERIENCES, REAL COMMUNITIES. AND REAL CULTURE: MELBOURNE/SHANGHAI/ TOKYO/ • THEA BAUMANN • CEO/FOUNDING DIRECTOR • thea@metaverse-makeovers.net • @MTVSMKVRS

  2. AUGMENTED REALITY (AR): Tech medium that will change the way we see the world. Each other. The face of the digital mobile industries. $21mn 2010 - $3bn by 2016 AR industry not leveraging its own strengths - an interactive medium that supports SELF-EXPRESSION.

  3. AR is just another layer = a virtual layer = a make-up layer. TREAT AR AS A DIGITAL COSMETIC to express, share, and add to users’ digital identities in real time. CONNECT AR to early adopters of virtual experiences and products = The Asian female mobile market. HARNESS AR’s *POP* POWER TO AUGMENT: REAL CULTURE. REAL COMMUNITIES. REAL SOCIAL MOBILE NETWORKS. REAL TRENDS. REAL COMMERCIAL APPLICATIONS FOR AR

  4. METAVERSE NAILS Next Level Nail

  5. MANAGEMENT TEAMCollaborative. Transnational. Cross-Cultural. Future-Forward Thea Baumann: Founding Director/ UXD, Transmedia - Shanghai/ Melbourne Ben Ferns: Technology Director / AR, Computer Vision - Tokyo / Melbourne Andreas Hafner: Sales Strategy (China) /Product manufacturing - Shanghai/ Germany Shian Law: Brand Ambassador (Asia) / community and social networks - Melbourne /Malaysia SeasonedGame Programmers (Aust) : Katharine Neil (Ex-Atari House - My Little Pony)/ Chris McCormick (iOS/Android game apps/NintendoDS) . Founders: 25+ years living hacker subcultures in Asia. . Fuse specialist knowledge to develop/commercialise products for Asia-Pacific region . Qualifications: BFA/ Games Tech; BCompSc; B.Eng; B Int.Bus/Marketing . Experience Design led product development . Sponsored by Apple/Shanghai and JUE - Pop Music Festival /L’Oreal Fashion Festival to present products/experiences to female mobile market . Executive producing budgets with nat/int/online reach: $400K Fed Government Content Industries (CEO). £120k National Health UK (Tech Director) . $3mn Product Sales BAUER Engineering (Sales Strategy) . MM CEO advises Aust. Gov on future of Digital Creative Industries in The Asian Century. UNESCO. Australia Council for the Arts.

  6. MM ADVISORS International Leaders in ICT, HCI, Digital Content Industries, IP and Law Sabienne Heindl: Digital IP Lawyer Senior Advisor Stakeholder Relations - NBN/ General Manager Music Rights Australia Dr Christopher Lueg: Associate Director (HITLAB)Human wearable computing and gestural interface design Matthew Gardiner: FutureLab (Austria) Networked digital / content industries. Richard Hobson - (Director/ Nokia UK) ICT for developing countries; start-up management Tania Baumann: Head of Secretariat, Nominet / Chamber of Commerce UK International Commerce and Business Management Mark Gustowkski - Global Business Development Manager (PYKSIS) China Market Entry and Commercialisation for Tech- based SMES

  7. INTELLECTUAL PROPERTY ADVANCED AR TECHNOLOGY+ COMPUTER VISION FOR NAILS - 18 month game development pipeline - UNITY 3D - Solving tracking AR 3D animated content to ‘micro’ and curved image markers; solutions for tracking AR content to fingers and nails - Proprietary code: (leopard print) pattern recognition for our designs - Each AR 3D design implanted with own tracking algorithm IN-HOUSE IMMERSIVE TRANSMEDIA EXPERIENCE DESIGN CREATED - Culturally-sensitive user-experience design hard to replicate - Products/UXD/brand developed through collaboration and feedback from users/nail art community - has to trigger ‘OMG’ response. PROTECTING THE MM BRAND - ASIA REGION/ GLOBALLY - MM Brand trademarked in China, - Strong legal muscle: Heindl - Lawyer Digital IP on MM Council; Simpsons Aust. IP/Trademark Firm of Year 2011.

  8. COMPETITIVE ADVANTAGE Nail techs/ digital gen/Idols as brand ambassadors AR virtual idol popping from nails - Hype building:- Live demos and streamed presentations in nail bars, mega clubs, sell-out shows in L’Oreal Melbourne Fashion Festival, JUE Music Art Shanghai - Nail technicians/enthusiasts and digital generation = product/brand ambassadors - Partnership with Splatter youth music agency for Chinese pop star to promote product or feature as a collectable virtual idol in the app - Photosharing / social mobile features in apps: FB, Twitter, Email. Chinese microblogging - RenRen, Weibo, Douban (2013) - Transmedia platformto initiate exclusive branded partnerships across industries who want to tap MM’s market in China ie: Sanrio/Disney/Mattel / Swarovski/Chanel/ OPI

  9. COMPETITORS ADVANTAGE . AR DEVELOPERS / AR CREATIVE STUDIOS WITH BRANDING/ MARKETING Blippar (US), Holition (UK) Try-Before-You-Buy AR for Branding/Marketing. EU/ USA Focused. . NAIL ART FRANCHISES/ MULTINATIONALS WAH NAILS market share in EU/AUST 13-35 yrs L’OREAL market share in ChinaMARY KAY planned to invest $25 US for distribution centre in China . CHINA’S SHANZHAI INDUSTRY Counterfeiting products and leaks in production chain to market. . MM FOCUSES ON ASIA-PACIFIC . UXD / UID is culturally sensitive . AR MAKEUP AS SOCIAL MOBILE EXPRESSION Use AR as a digital cosmetic layer/ expressive tool - Nail technicians/digital gen are product ambassadors - 12 month user-led design/market research IN nail bars and beauty salons in Australia and China. - APPCCESSORY: - App ONLY works with our wraps - Leads users to our in-app micro-transaction system- 18 mth game development lead - Brand TM in China/ Legal muscle - AR+ User-Led XD = niche expertise

  10. Hold up phone over nails / wraps VALUE/BENEFITS TakeA TAKES NAIL ART TO THE NEXT LEVEL - Augments an already explosive trend - HOT/OTT graphic designs that women WANT - Sensorial application of virtual make-up experience - compliments current nail art trends and physical manicure and make-up application process. MIND-BLOWING ADD-ON SERVICE SPOTLIGHTING NAIL BAR PARTNERS - Nail/cosmetics industry seeking new 3D and expressive designs - AR manicures treatments/ interactive virtual makeovers streamed live from location GOTTA COLLECT THEM ALL DESIGNS FOR APPCESSORY COLLECTORS/CONSUMERS - ASIAN FEMALE MARKET + GAMING CULTURE - Gaming UXD: Nail becomes surface for gameplay. - Young women need/want/ prefer sensorial and tactile connection with virtual tech/medium BUILDING AR COMMUNITIES/USERS FOR AR INDUSTRY ($US 3bn in 2016) - Asian women - early adopters of new tech/ mobile hardware - Gaming solutions for tracking AR digital content to fingers - new gestural interface designs - SONY, GOOGLE, MICROSOFT, VALVE - Releasing HUDS / Glasses in 5 years. - Tested /applied commercial solutions/UXD systems to connect AR social mobile apps, AR products, AR interactive content to real users/communities

  11. MARKET NUMBERS • NAIL INDUSTRY / NAIL ART • . Fragmented market - 20 % YOY growth in China in 2013 (Funggroup) • . Nail industry in the US - $7.3 bn in 2012 • . In 2011, 9.8% of all services in US nail bars for 3D Nail art (fastest growing • In nail industry) • MOBILE APPCESSORIES . $53 bn - global market by 2015 (ABI Research) • VIRTUAL COMMODITY / MOBILE GAMING / APPS IN CHINA • Virtual commodities/trading - Dominated by East Asia • 192 million Chinese mobile gamers in 2012 • App downloads shot up 300%, rising to 18 % globally (Increasing with iTunes accepting Yuan)$4bn in China - 32% of the global market in 2011 • IOS DEVICES IN CHINA • 35.1 million iPhones and 11.8 million iPads sold. Increase of 88%. $7.9 billion - 20% of Apple’s revenue last quarter • 2.3 % of population. 1/11 in Shanghai. 1/9 in Beijing moving away increasingly turning away from traditional nail polish, and are moving towards other forms of expressive nail art designs for their finger tips

  12. MARKET SUMMARY • WIRED UP NAIL TECHNICIANS • . 74% Nail technicians use smartphone - iPhone dominates nail industry • MOBILE MARKET IN CHINA - NEW GENERATION IN CHINA • - 140 million. 11.7% of population, incr. 8% YOY- 13-35 YEARS: 77 MILLION • 35 % OF YOUNG FEMALE iPHONE USERS AGED 13-35 YEARS ACTIVELY DO THEIR NAILS • - 9.43 MILLION

  13. PATH TO MARKET - Production, Supply, Distribution Chain Nailed ! Franchises: iNails (Aust); Frangipani (China). - Need to partner with major cosmetics company to distribute 1st/2nd/3rd Tier cities (China) - Transmedia and E-commerce: Chinese version of app in iTunes end June 2013; CRM .cn website; T-Mall and Alibaba; Chinese PR campaign with C-POP star - Photosharing social networks Renren, Douban, Weibo 2013 - Develop in-app microtransactions and user-generated content of AR designs to build community around brand/app experience 2015 - Port to Android 2015: Approached by OPPO to exclusively license. MM market: Samsung - Launch AR Reactive Metaverse Cosmetics Range 2015; Metaverse Lips, Metaverse Eyes; Metaverse accessories and garments

  14. BUSINESS MODEL SOFT LAUNCH IN SHANGHAI in JULY 2013 . Women in Shanghai spend most on nails/cosmetics - 4951 YUEN - $770 / Year . Partnership with Frangipani nail bar franchise . Add-on AR manicure service APPCESSORY GAMING DEVELOPMENTS . In-app micro-transactions for virtual AR designs . 99c ++ exclusive limited editions by cult artists and brands < 4000 designs.LAUNCH 2014 . User-generated, customizable, tradeable AR 3D designs to generate online communities around MM brand. LAUNCH 2015 . EXCLUSIVE CO-VENTURE BRANDED PARTNERSHIPS ie Chanel, Hello Kitty. C-Pop idols etc.. STICK- ONS: - 188 RMB - lucky number - 1000 packs / week across 100 cities in China AR DESIGNS: - .99c <

  15. FINANCIAL PROJECTIONS ($m) 1000 Metaverse Nails packs week from 2014 100 1st/2nd/3rd Tier cities in China at 188 RMB Cash flow positive April 2014. ROI - 21 MONTHS

  16. VALUATION AND INVESTORS Seed Round: $114K A ROUND: $584K I CAN”T DO IT FOR LESS THAN ...... - THEY WANT TO KNOW WHAT IS BEST MINIMUM VIABLE PROUDCT USE OF PROCEEDS Developers/Chinese social networks/ in-app purchases/AR gaming 256K Overheads 46K Capital equipment/ hardware/software 87K Marketing/Production/Distribution chains/Legal 115K PR campaigns/Digital Gen Interns 80K

  17. BRINGING AUGMENTED REALITYINTO and ONTO THE HANDS OF WOMEN thea@metaverse-makeovers.net

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