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STRICTLY CONFIDENTIAL #14 Your Musical Footprint
What is Avenue Live? Avenue Live introduces a new paradigm of music discovery that features interactively programmed streams by artists, venues, events, blogs, fans, and other active channels in the local music scene.
Listener Features Listener home page displays 5 Avenues (Channels) offering access to Local Artists, Venues, Events, College Radio, and Music Blog stations. Swipe the home screen to the right to display a list of listener options. With the press of a button, users can search for music and events happening in their locale. Listeners can also search for cities to get a taste of other music scenes. Catherine Enny Artists Michael Franti Mister Loveless Amanda Shaw Artists Venues The Shoreline Slims The Independent Venues Events Outside Lands Hardly Strictly Noise Pop Events Music Blogs Brooklyn Vegan Spinning Platters Pitchfork
Listener Features (Cont’d) Now playing page gives the listener the option to stop/play, or skip to next stream, favorite, download the current track, and rate the current track. Tap the album art on the “Now Playing” page to view more listener options, including ways to support the station holder. TRACK Artist Mister Loveless AVENUE Nineties Children by Mister Loveless
Listener Features (Cont’d) The “Track Footprint” feature enables you to view stations that have side-loaded the current (Now Playing) track. Users can easily discover stations with similar music. Discover feature gives you an intuitive way to browse a variety of stations with a flick of a finger.
Admin Features Artists home screen displays tracks that are streaming in the station. Arrange the order of playlist by pressing and holding a track, which enables it to be dragged and dropped in another location. Swipe the home screen to the right to reveal admin options, which include ways to connect with fans (shout-outs), other stations, and station analytics. As an Artist admin, you can enable a track to be side-loaded or downloaded by other station holders from your “Station Locker”, set a price on the download, push the track to another station, and change the track order. Mister Loveless Walnut Creek, CA Ninetes Children Nineties Children Mister Loveless The Old Pain Hidden Just Enough Bridge and Tunnel Kids From Burning Bridges Curfew
Admin Features (Cont’d) The Administrator designates the amount they’d like their subscribers to pay. Station holders can ask for donations, set a minimum price, or designate a required price to access their stream. TRACK AVENUE
Shout Out and Shout Back Station holders can connect with their new and existing fan base by using the “Shout Out” feature, an interactive voice-messaging tool that creates audio snippets. Artist can also use this to send “audio snippets” that fans will hear, as well as send or “push” to other Artists, Venues, Events, Festivals, College Radio, and Music Blogs . These stations owners can “pull” these audio snippets into their stations. Listeners can use this tool to “Shout-Back” to their favorite station holders as well.
Your Stream Tells Your Story When an Avenue Live Station Holder programs their stream, they tell an interactive story. STATION INTRO - “Hey fans!Welcometo the Mister Loveless stream! Please hit subscribe, listen often, and sharewith your friends!“ LIVE - "We did this song “Curfew” livethe other night. Feel free to pullit into your stream!” DROPPED - “We met this great indie act last Friday at the local club and foundhim on Avenue Live. Check out this track that I pulledinto our stream.“ Shout-Out- VENUE - “Great show last week at Slims! Hereis a track that your venue fans can downloadfor free!“ INFLUENCE - “For the next hour I will be playing my favorite artists that influenced “Grow Up” and commentingon how each track touched my life.“ WORKING ON IT - “Just finished a new track! Send me a shout-outand let me know what you think!” Shout-Out. - FAN - "We love our fans and can’t wait to playat the “Independent” next week! Buyticketsnow before they sell out!” ORIGINAL- “Listen to 6 new songs from our latest album, “Grow Upinthe next 6 hours and downloadyour favorite tracks!” INTERVIEW - “Mister Loveless was interviewed yesterday by the blog, “Spinning Platters”. Here it ispulledfrom their stream."