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10 Social Media Personality Types - Which one are you

An in-depth study that identified 10 distinct social media personality types, from the 'Social Visionary' to the recognizable 'Social Ranter.' The research findings show consistency of these personality types across age, gender and cultural lines.

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10 Social Media Personality Types - Which one are you

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  1. 10 Social MEDIA PERSONALITYTYPES

  2. The Social Athlete Serious and quiet, interested in security and peaceful living. Extremely thorough, responsible, and dependable. Well-developed powers of concentration. Usually interested in supporting and promoting traditions and establishments. Well-organized and hard working, they work steadily towards pre-identified goals. They can usually accomplish any task once they have set their mind to it. Profile photos are head shots with informal dress in outdoor setting or behind desk in professional setting. Often actively participating in 8+ social media platforms. Joined the maximum number of groups for each platform. Profiles are complete and they boarder on spammer for the number of daily tweets and posts. 

  3. The Social Luddite Quiet and reserved, not interested in the latest and greatest tech-anything. Reluctant participant in the world of social media. Uncomplicated in their desires. Loyal to their peers and to their internal value systems. They excel at finding solutions to practical problems. Often have no profile photos. Less than 3 social media accounts.

  4. The Social Nurturer Warm-hearted, popular, and conscientious. Usually puts the needs of others above their own needs. Stable and practical, feel strong sense of responsibility and duty. Value traditions and security. Interested in serving others. Need positive reinforcement to feel good about themselves. Well-developed sense of space and function. Profile photos are often animals (cats being the most common) or group photos with two attractive friends. Their posts are characterized with large numbers of smiley face emoticons and pictures depicting motivational sayings. Have an average of 4.25 social media accounts but only active in 1 or 2

  5. The Social Lazies Quiet, reflective, and idealistic. Interested in running a online community and has many profiles. Social posting is characterized with a flurry of activity then after 1-2 weeks dwindles then stops. Well-developed value system, which they strive to live in accordance with. Adaptable and laid-back unless a strongly-held value is threatened. Usually talented writers. Mentally quick, and able to see possibilities. Interested in understanding and helping people. Profile photos are head shots with informal dress. Like to automate, using tools (like Hootsuite) and schedule bulk posts.

  6. The Social Geek Independent, original, analytical, and determined. They have an exceptional ability to turn theories into solid plans of action. They value knowledge, competence, and structure. Driven to derive meaning from their visions. Long-range thinkers. Have very high standards for their performance, and the performance of others. Natural leaders, but will follow if they trust existing leaders. Profile photo is photoshop'ed and includes a Star Wars character, attractive girls, or tech CEO’s (such as Steve Jobs, Bill Gates etc.).

  7. The Social Doer Friendly, adaptable, action-oriented. "Doers" who are focused on immediate results. Living in the here-and-now, they're risk-takers who live fast-paced lifestyles. Impatient with long explanations. Extremely loyal to their peers, but not usually respectful of laws and rules if they get in the way of getting things done. Great people skills. Profile photo feature drunken escapades or extreme sports.

  8. The Social Lurker Practical, traditional, and organized. Likely to be reading posts. Not interested in engagement or participation with social media. However, has clear visions of the way things should be. Loyal and hard-working. Like to be in charge. Exceptionally capable in organizing and running activities. "Good citizens" who value security and peaceful living. Profile information is basic and photos are absent or use default image.

  9. The Social Inspirer Enthusiastic, idealistic, and creative. Able to do almost anything that interests them. Great people skills. Need to live life in accordance with their inner values. Excited by new ideas, but bored with details. Open-minded and flexible, with a broad range of interests and abilities. Often have the best personalized wall papers on their Twitter or Weibo pages. They like to speak at industry events. Have 5 social media accounts and are active in an average of 3.5

  10. The Social Ranter Popular and sensitive, with outstanding people skills. Externally focused, with real concern for how others think and feel. Quick to share their ideas and beliefs, sometimes in as a single stream of information. They see everything from the human angle, and dislike impersonal analysis. Very effective at managing people issues and leading group discussions. Interested in serving others, and probably place the needs of others over their own needs. Often found with major environmental interest groups linked to their social accounts. Sometimes known as the ‘soapbox hero’.

  11. The Social Visionary Creative, resourceful, and intellectually quick. Good at a broad range of things. Enjoy debating issues, and may be into "one-up-manship". They get very excited about new ideas and projects, but may neglect the more routine aspects of life. Generally outspoken and assertive. They enjoy people and are stimulating company. Excellent ability to understand concepts and apply logic to find solutions. Their numbers of fans and followers is important. Tend to have 5 accounts and are active on 2.

  12. Research Abstract Abstract In the increasingly user-generated Web, users’ personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests personality is relevant to many types of interactions; it has been shown to be useful in predicting job satisfaction, professional and romantic relationship success, and even preference for different interfaces. Using a sample of adults (18-50 years), this study investigated the relationship between the perception of self, perception of external factors and their actual social profile & social media usage. Results from this sample cohort reveal 10 distinct ‘personality’ groups. Further, the findings show significant consistency across gender, age and cultural lines. Our research is designed to explore the implications this has for social media design, interface design, and broader social media marketing domains. Keywords Internet; Social media; Social networking sites; Personality; Big Five Personality Inventory

  13. If you have questions about or want to connect then reach out to Digital Jungle on: info@digitaljungle.com.cn or follow us: Wikipedia: digitaljungle Twitter: @digitaljunglecn Facebook: digitaljungle Sina Weibo: digitaljungle Linkedin: www.linkedin.com/company/digital-jungle SOCIAL MEDIA PERSONALITY TYPES

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